Volume 1,

#60: ROUNDTABLE 1 – How Would Ezra Firestone and Andrew Youderian Start An Online Store Today?

August 18, 2013

We’re ditching the 1:1 interview format this week for a roundtable discussion with Andrew Youderian and Ezra Firestone on what they would do differently if they had to start over again. Both have been in the e-commerce business for many years, and have stores with well over $1M in sales. Tune in to hear their biggest business lessons and insider tips on how they would get up and running again today.

Topics Discussed:

  • 07:00 – Six things Andrew and Ezra would do differently today
  • 11:30 – What are some long-term challenges 3-5 years down the road?
  • 13:30 – Which e-commerce business model would they go with?
  • 18:00 – Would Kickstarter be an option to consider?
  • 21:30 – What would they do in the first seven days?
  • 27:30 – What if you’re stuck at niche selection and analysis paralysis?
  • 30:00 – How to find a unique value proposition for your online store?
  • 35:00 – How would they invest the starting capital?
  • 40:00 – Which form of marketing would they go with?
  • 46:00 – What are Product Listing Ads (PLAs)?

Mentions in the Episode:

Episode Length: 50:26


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