#158: The Ultimate Checklist For Setting Up An Online Store, Part 2

This week we go over the basic checklist of setting up an e-commerce store and how to get up and running as soon as possible. Part 1 of the series talks about the backend setup such as products, on-site SEO, shipping, and other logistics. Part 2 of the series will cover the basic marketing tools and plugins you want to have up and running on day 1.

Topics Discussed:

  • Email Software & Shopping Cart Integration
  • Social Media Setup & Branding Assets
  • E-Commerce Tracking in Google Analytics
  • PLA, Adwords, Webmaster Tools, and Analytics Integration
  • SumoMe Heatmaps, Content Analytics, and Email Captures
  • Facebook and Google Retargeting
  • Top Landing Pages & How To Optimize Them
  • Top Exit Pages & How To Optimize Them
  • Best Converting, Most Visited and Most Pageviews


Mentions In The Episode:

Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
  • iTunes: Listen and subscribe on iTunes
  • Android: Listen via Stitcher Radio streaming
  • Blackberry: Listen via the Blackberry Podcast App
  • Zune: Listen via Zune


  1. Hey guys! I’ve been listening to you podcast for quite some time and I really enjoy the content you create. I just wanted to give you praise because everyone needs some of it from time to time! Thanks!

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