In this episode, Travis talks about his top 7 Ecommerce tips for Q42017. He talks about Email Marketing, Chat bots/Facebook Messenger ads, Facebook ads, PLA’s, influencers, Youtube and more.
#201: Moved to NYC & New Mobile Cart Recovery Tool
Terry just moved to NYC after being out of the US for the last ten years. Here’s a quick update on the last few months and getting back on track with the podcast in the coming weeks.
#200: Performance Nut Butter’s Kickstarter Launch by Travis
Travis has been working hard in the last few months on his new Kickstarter project, Performance Nut Butter. On this episode, he will talk about his launch strategy and marketing efforts that is going into this campaign.
#199: How To Get Amazing Product Photos For Free
Podcast: DownloadSubscribe: Android | RSSMany store owners get stuck with trying to DIY their product photos and end up with horrible looking shots. In this episode, Chris Jones from Unoboy.com joins us to talk about how to pull off an amazing photo shoot for free by structruing the right offers for your photographer, model, and venue. We also talk about …
#198: 5 Elements Of A Crowdfunding Campaign Page
Podcast: DownloadSubscribe: Android | RSSThis week I talk about the key elements that help make a successful crowdfunding campaign page after having a disaster of failure in 2015, and one that was funded by 300% in 2016. This episode is brought to you by Klaviyo, an email marketing tool that I’ve been using for my marketing clients. You can send …
#197: Kickstarter Launch Strategy Of Performance Nut Butter
Podcast: DownloadSubscribe: Android | RSSThis week Travis talks about launching his new product on Kickstarter in the upcoming months, named Performance Nut Butter. He outlines his launch strategy, email captures, and future plans to get influencers to promote this product. This episode is brought to you by Klaviyo, an email marketing tool that I’ve been using for my marketing clients. You …
#196: Our Personal & Business Goals For 2017
Podcast: DownloadSubscribe: Android | RSSThis week we talk about our personal and business goals for 2017. In 2016, Terry had closed down the old wallet business and was working on something new with a small Kickstarter in the middle of the year. Travis had the best year for BDancewear yet, and is also working on a new business in the …
#195: Year End Review For 2016
Podcast: DownloadSubscribe: Android | RSSAs this year comes to a close, we review what went right and what didn’t as we prepare our plans for 2017. Travis provides updates on his new product launch, BDancewear, Youtube channel, and How To Do Your 20s podcast. Terry provides updates on his marketing consulting, Kickstarter project, PPC lessons, and an upcoming milestone for …
#194: Lessons From Self-Learning PPC In 2016
Podcast: DownloadSubscribe: Android | RSSThis week we have a chat about our lessons learned in PPC from self-teaching in 2016 and the continual progress to squeeze more ROI out of our campaigns as time moves on. Platforms discussed include Facebook Ads, Facebook Video Ads, Google Adwords, Shopping, Retargeting, and Gmail Ads.
#193: When Should You Take A Break?
Podcast: DownloadSubscribe: Android | RSSThis week we talk about what it’s like to avoid burnout as it’s been a chronic issue for Travis where every few months he has to switch focus on projects. We don’t have all the answers, but have a conversation about how we both handle it when it arises.
#192: The Amazon Expansion Plan with Kiri Masters
Podcast: DownloadSubscribe: Android | RSSThis week a book called “The Amazon Expansion Plan” comes out on Thursday November 10th, 2016 by my friend Kiri Masters. As the founder of Bobsled Marketing, she has helped dozens of crowdfunding campaigns on-board to Amazon after their funding efforts are completed. In this episode we talk about how the Amazon sales channel has changed, …
#191: Our 30-Day Challenge, Part 2: Terry & Youtube
Podcast: DownloadSubscribe: Android | RSSToday we talk about Terry’s 30-day challenge of building out his Youtube channel called That’s Pawesome. It’s a video blog about animal rescue volunteering where the goal is to inspire more people to step up, and ultimately send more traffic to the store Forever Home Blankets. Videos are published three times a week on Monday, Wednesday, …
#190: Our 30-Day Challenge, Part 1: Travis & His New Store
Podcast: DownloadSubscribe: Android | RSSThis week we decide to do a 30-day challenge and explore the early ideas of Travis’ new store in the food niche. Compared to BDancewear, this is a new venture that he doesn’t have much expertise within manufacturing so it’s breaking new ground for him. Terry’s 30-day challenge is to publish a video blog 3 times …
#189: Lessons From Hiring In The Trenches
Podcast: DownloadSubscribe: Android | RSSThis week we chat about Travis’ experience with hiring and letting go of staff in his office. He is also hosting an e-commerce retreat in San Diego the weekend of 10/6/2016 to 10/9/2016, so get in touch with him if you can meet up this weekend.
#188: September 2016 Updates on Bdancewear, Forever Home Blankets, & More
Podcast: DownloadSubscribe: Android | RSSWe’re back from a brief hiatus and give a short update on our latest projects, what’s working, and what isn’t. Travis has moved to Santa Monica and is doing an in-person retreat in San Diego in October. Terry is still working on Forever Home Blankets after the Kickstarter campaign and ramping things up.