#164: How To Solve The Chicken & Egg Problem With Email Marketing

This week we talk about email marketing after a conversation on sales funnels I had with a friend. He wasn’t putting much effort into email marketing because he had a small list. He also believed that with a small list there wasn’t much he could do with email marketing. (See the circular reference?) I had a feeling he wasn’t the only one with this problem, so I decided to offer a solution that would break this cycle.

Topics Discussed:

  • How the chicken & egg problem creates a leak in your sales funnel
  • Why most people aren’t ready to buy the first time they visit your site
  • Why hoping that they come back is the worst strategy
  • How to find topics your customer cares about
  • Cues to look out for: questions, sharing, and discussions
  • Types of opt-in lead magnets you can create

Mentions In The Episode:

Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
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