#7: Vinyl Drops – The Importance of Understanding Your Customer

As photographers, Mili and Brian identified a market problem with backdrops used by their peers in the industry. Tune in to hear how they created a product that solved some core issues, along with leveraging industry authorities to grow their audience rapidly. Vinyl Drops produces high-quality, large-scale vinyl backdrops and floor drops designed for working professional photographers and film makers.

Topics Discussed:

  • Three ways to evaluate your product idea
  • The benefits of really understanding your market and customers
  • Creating partnerships with industry leaders to grow your audience
  • eCommerce Platforms: Shopify vs Volusion
  • Some limitations of Shopify
  • Shopify Apps Review: Lexity Live and Yotpo
  • The never-ending #1 challenge of selling online

Mentions in the Episode:

Episode Length: 27:24

Download Options:

  • Direct Download: Or right-click here and click “Save As” for a direct download
  • iTunes: Listen and subscribe on iTunes for free!
  • Android: Listen via app for streaming and RSS for subscriptions
  • Blackberry: Listen via the Blackberry Podcast App
  • Stitcher: Internet radio Stream
  • Zune: Listen via Zune
  • If you enjoyed this episode, please help leave a positive review on iTunes!


  1. Hey what happened to Vinyl Drops? The shopify store/website no longer exists. Did they make it or move to another platform?

Leave a Comment