#94: Selling Classic, High Performance, and Mind-Blowing Men’s Eyewear

Designed in Brooklyn and crafted in Japan, Activist Eyewear is a boutique men’s fashion brand that sells high-end sunglasses. Creative Director Mark Craig joins us this week to talk about his experience running the business for five years and their plans for the future.

Topics Discussed:

  • Landscape of the men’s boutique high end fashion and eyewear
  • Measuring marketing efforts when B2B is the main revenue source
  • Communicating product value over the internet
  • Scarcity and limited production runs
  • Balancing exclusivity in B2B and growing revenues
  • Differentiating from big box luxury brands

Mentions in the Episode:


Episode Length: 41:37


Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
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