Volume 1,

#95: A Beginner’s Guide To Amazon PPC With Search Scientists

April 20, 2014

Amazon PPC is becoming a popular method to acquire customers with paid traffic. Michael Erickson from Search Scientists joins us this week to give a high level overview on the difference with Google Adwords/PLA, and how e-commerce store owners should get started with Amazon PPC.

Topics Discussed:

  • Background of Amazon PPC vs. Google PLA/Adwords
  • CPC, Conversion rates, and Impressions of Amazon vs. Adwords
  • Setting up Amazon PPC, product feeds, and getting started
  • Trust factor affiliation with traffic from Amazon
  • SKU level bidding, UTM tagging, analytics, and measuring results

 

Mentions in the Episode:

 

Episode Length: 27:44

 

Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
  • iTunes: Listen and subscribe on iTunes
  • Android: Listen via Stitcher Radio streaming
  • Blackberry: Listen via the Blackberry Podcast App
  • Zune: Listen via Zune

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