#93: Starting An E-Commerce Business At 10 Years Old

Lily Sandler is a co-founder of Blamtastic, a family lifestyle product brand she cofounded with her younger sister and the help of their mother. Blamtastic now exports to multiple countries and can be found in Toys “R” Us and Walmarts across the USA.

Topics Discussed:

  • Origins of Blamtastic the first batch of product
  • Challenges of a young entrepreneur and growing up
  • Growing the business from a fun craft project to business
  • Marketing message for girls vs. guys
  • Getting taken seriously as a teenager
  • The #1 tip for taking advice and opinions from others
  • Time management, running a business, and going to school full-time

Mentions in the Episode:


Episode Length: 17:07


Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
  • iTunes: Listen and subscribe on iTunes
  • Android: Listen via Stitcher Radio streaming
  • Blackberry: Listen via the Blackberry Podcast App
  • Zune: Listen via Zune


  1. Wow, what an amazing story of a young entrepreneur! Congrats to Lily on her success so far, I’m sure it’s only going to continue.

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