Volume 1,

#83: Selling Modern Cat Furniture With Jed Crystal From Hepper

January 26, 2014

Jed Crystal is the founder of Hepper, an online store that sells modern cat furniture. Tune in this week to hear his story on bootstrapping the business, product manufacturing in Asia, and brand building with cat bloggers.

Topics Discussed:

  • Should you go direct to the factory or use an agent?
  • How to build relationships with bloggers for growth
  • Using free monthly giveaways to build your email list
  • Balancing margins, inventory, and order forecasting

Mentions in the Episode:

Episode Length: 30:53


Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
  • iTunes: Listen and subscribe on iTunes
  • Android: Listen via Stitcher Radio streaming
  • Blackberry: Listen via the Blackberry Podcast App
  • Zune: Listen via Zune

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