Volume 1,

#82: Rebranding Lessons With Justin Cooke From Empire Flippers

January 19, 2014

In 2013, Justin Cooke and Joe Magnotti re-branded from Adsense Flippers to Empire Flippers as the focus of their business model changed to solve a bigger market problem. Tune in to hear Justin’s thoughts on what didn’t work out as planned, and how you can avoid the same pitfalls in the future.

Topics Discussed:

  • History of Adsense Flippers
  • How do other people describe what you do?
  • Beginnings of Empire Flippers
  • Transitioning the audience from a legacy brand
  • Is the “ideal customer” exercise BS?
  • Hindsight 20/20 on things that didn’t work out

Mentions in the Episode:


Episode Length: 31:48


Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
  • iTunes: Listen and subscribe on iTunes
  • Android: Listen via Stitcher Radio streaming
  • Blackberry: Listen via the Blackberry Podcast App
  • Zune: Listen via Zune

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