#81: Brand Building 101 With Pamela Wilson From Big Brand Systems

How do you build an E-commerce brand from scratch? Pamela Wilson from Big Brand Systems joins us this week to break down the step by step process to get started. Make sure to check out a free branding toolkit she created just for our listeners here.

Topics Discussed:

  • How branding has changed in the past 25 years
  • Why the ideal customer exercise is the most important task
  • How to get out of your own shoes and into the customer’s mind
  • Determining if you have the right audience or wrong audience
  • Crafting a story around the identity of your ideal customer
  • The #1 mistake that makes your marketing weak and ineffective
  • Talking to customers and doing a brand audit


Mentions in the Episode:


Episode Length: 46:13


Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
  • iTunes: Listen and subscribe on iTunes
  • Android: Listen via Stitcher Radio streaming
  • Blackberry: Listen via the Blackberry Podcast App
  • Zune: Listen via Zune


  1. Really great interview, so much awesome information about brand building. Thank you Terry & Pamela.

  2. Great show Terry! I loved the method of starting with the audience, moving through messaging and USP, and then focusing on design elements. Valuable interview. Thanks Terry and Pam!

  3. Great show… thanks for the amazing work Terry… It seems like when you start to pay attention to something, everything seems to SCREAM the important message, and the one it is getting out loud at my ear at this moment is CUSTOMER VALUE and the implications you and Pamela nicely discussed.. Thanks very much both of you, very inspiring…

    1. just to complete… the message is getting from all over the place 🙂 with podcasts, blogs, specialists and good old marketing books 🙂

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