Volume 1,

#81: Brand Building 101 With Pamela Wilson From Big Brand Systems

January 12, 2014

How do you build an E-commerce brand from scratch? Pamela Wilson from Big Brand Systems joins us this week to break down the step by step process to get started. Make sure to check out a free branding toolkit she created just for our listeners here.

Topics Discussed:

  • How branding has changed in the past 25 years
  • Why the ideal customer exercise is the most important task
  • How to get out of your own shoes and into the customer’s mind
  • Determining if you have the right audience or wrong audience
  • Crafting a story around the identity of your ideal customer
  • The #1 mistake that makes your marketing weak and ineffective
  • Talking to customers and doing a brand audit


Mentions in the Episode:


Episode Length: 46:13


Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
  • iTunes: Listen and subscribe on iTunes
  • Android: Listen via Stitcher Radio streaming
  • Blackberry: Listen via the Blackberry Podcast App
  • Zune: Listen via Zune

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