#69: From Idea To Shark Tank With Mike Hartwick From Surfset Fitness

Surfset Fitness is a total body workout program inspired by surfing. Tune in to hear how founder Mike Hartwick and his team got over six figures in pre-sales before manufacturing products, and continued to grow the business after getting investment on ABC’s Shark Tank.

Topics Discussed:

  • 04:00 – What makes Surfset Fitness unique and different
  • 07:30 – Workout routines and different demographics of ideal customer
  • 11:00 – Full-body workouts vs traditional Olympic weightlifting
  • 14:00 – Developing the first prototype and MVP
  • 16:00 – Collecting pre-sales via workshops to validate the idea
  • 19:00 – Why having an MBA was a disadvantage for entrepreneurship
  • 22:30 – Finding the customers – gym owners, personal trainers, or individuals?
  • 26:00 – The B2B and B2C integrated business model of Surfset Fitness
  • 30:00 – Getting on Shark Tank Season 4 and the audition process
  • 36:00 – Mark’s experience on Shark Tank
  • 44:30 – Why the things you fear never come true

Mentions in the Episode:

Episode Length: 50:07


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  1. Really enjoyed this episode, nice touch with adding the Shark Tank clip, helped bring out the story.

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