Volume 1,

#70: Building Brand Equity With Kyle Duford At Chrome Industries

October 27, 2013

How does a 18-year old business continue to build brand equity, customer engagement, and financial success? Tune in to hear how Chrome Industries has grown into a household name in messenger bags and urban apparel with E-Commerce Director Kyle Duford. We discuss the importance of building a unique customer experience (online + offline) and snowballing brand equity into a business asset that sets you apart from the competition.

Topics Discussed:

  • 05:00 – Background of Chrome Industries and their products
  • 06:30 – Ignoring the competition and forging your own path
  • 10:00 – Chrome’s business model with offline and online channels
  • 14:00 – Having a content and engagement focus online
  • 18:30 – How content drives the brand experience at the online store
  • 20:00 – Video marketing, product pages, and conversions
  • 24:00 – Why Chrome doesn’t use 360 product photography
  • 27:00 – E-commerce design styles and minimalist trends
  • 30:00 – Framework and process for basic A/B testing
  • 37:00 – Main online marketing channels of Chrome Industries
  • 43:00 – Instagram, community building, and not being “in your face”
  • 49:00 – Future of mobile, local, and the offline shopping experience

Mentions in the Episode:

Episode Length: 55:09


Download Options:

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