#66: Selling The Best Tropical Fruit Online with Jourdan Gray from Earth Source

What are some challenges of selling perishable food online? Tune in to this episode to hear how Jourdan Gray, founder of Earth Source developed this business idea from a life-changing event. Earth Source was established to work with farmers to further improve the quality and consistency of their crops in order to harvest fresh picked, properly ripened, delicious varieties of produce and deliver it directly to you.

Topics Discussed:

  • 08:00 – Background of Earth Source and tropical fruits market
  • 11:00 – Pitalls of the standard diet with processed foods
  • 13:00 – Finding the business idea and unique selling proposition
  • 15:00 – Breaking into an established market as an outsider
  • 18:00 – Building an offline B2B wholesale channel for the business
  • 20:30 – Initial frustrations with meager beginnings
  • 23:00 – Communicating the value proposition of food in e-commerce
  • 26:00 – What is their ideal customer profile
  • 27:30 – 100% satisfaction guarantee for replacement or refund
  • 30:00 – How business is an opportunity to make change in the world
  • 32:00 – Changing dynamics of the industry and definition of value
  • 36:00 – Getting customers to buy new products they’ve never tried before

Mentions in the Episode:


Episode Length: 41:23


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  1. Good episode, but apparently all of your listeners bought all of his fruit. Everything isn’t available for shipping!

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