Volume 1,

#54: Behind The Scenes of Product Development with Jimmy Hayes from Minaal

July 07, 2013

Minaal was founded on the core principle of reducing travel drag, by offering durable gear that saves you time without sacrificing style. Co-founder Jimmy Hayes joins us this week to talk about product design, soliciting initial feedback, prototyping new models, and business lessons he’s learned along the way.

Topics Discussed:

  • 03:00 – Background of Minaal, inspiration, and product lines
  • 04:30 – Embracing yourself as a challenger in the marketplace
  • 06:00 – Finding the niche between travel and business gear
  • 10:00 – Identifying and working with your first customers
  • 15:00 – Scaling back the initial concept and integrating feedback
  • 17:00 – Living in Vietnam and modifying prototypes with the factory
  • 19:00 – Learning about product design, components, and material
  • 20:30 – Pounding the streets and getting feedback with a sample
  • 22:00 – Figuring out what feedback to keep and what to discard
  • 29:30 – Crowdfunding and how Kickstarter works
  • 33:00 – Strategies on Kickstarter, covering your bases, and streamlining the process
  • 39:00 – Benefits of having a healthy dose of ignorance starting out



Mentions in the Episode:

Episode Length: 41:51


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