Volume 1,

#63: Starting A Clothing Label With No Manufacturing Experience – Jeremy Roberts from Tradlands

September 08, 2013

Tradlands sells menswear inspired clothing for women, made and produced in the USA. Tune in to hear co-founder Jeremy Roberts sharing his experience of sorting through product ideas, learning the manufacturing process, and how consistent hard work is needed to snowball a business.

Topics Discussed:

  • 04:00 – Background of Tradlands and getting samples off the ground
  • 07:30 – Learning about women’s clothing as a man
  • 09:00 – Getting in the mindset and psychology of your customer
  • 12:00 – Making educated guesses to start without proof of concept
  • 14:00 – Grasping the manufacturing process without any design background
  • 16:30 – How many products for the initial opening?
  • 17:00 – Why limit the amount of inventory for your products?
  • 19:00 – What was it like launching the store on Day 1?
  • 21:00 – Branding and positioning phrases that set you apart from the competition
  • 24:30 – Jeremy’s blog outreach strategy to the biggest blogs in their industry
  • 26:00 – The best social media tool for connecting with the top bloggers
  • 30:00 – Response rate for blog outreach and things they’d do differently
  • 33:30 – Why did they choose Tumblr as a blogging platform for the store
  • 35:00 – Challenges of scaling up manufacturing, marketing, and the business
  • 38:00 – Future considerations for starting a Kickstarter campaign
  • 41:30 – Putting in the work day after day, week after week, month after month

Mentions in the Episode:

Episode Length: 45:02

 

Blogs Posts To Check Out:

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