#53: Running Two E-Commerce Stores With Pete Sveen from Think Entrepreneurship

Pete Sveen joins us this week to talk about his two online stores Signs of The Mountains, Signs to Motivate, and how they have incredible synergy with his blog Think Entrepreneurship.  At just 28 years old, he’s owned multiple businesses, is a private pilot, and has learned that his passion is to help others start their own business.

Topics Discussed:

  • 03:30 – Background of Signs To Motivate, Signs Of The Mountains
  • 06:00 – Printing custom signs and the manufacturing process
  • 08:00 – Separating the two businesses and bootstrapping them
  • 10:00 – Ninja marketing leveraging influential guests on his podcast
  • 13:00 – Dealing with corporate orders and joint ventures
  • 15:00 – Choosing the E-commerce platform
  • 20:30 – Shipping and logistics of fulfilling large signs
  • 22:00 – #1 piece of advice for new e-commerce store owners
  • 24:30 – Dealing with entrepreneurial loneliness and self-doubt


Mentions in the Episode:

Episode Length: 27:10


Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
  • iTunes: Listen and subscribe on iTunes for free!
  • Android: Listen via Stitcher Internet Radio streaming
  • Blackberry: Listen via the Blackberry Podcast App
  • Zune: Listen via Zune
  • If you enjoyed this episode, leave a positive review on iTunes!



  1. Hey Terry,

    I just discovered your site and this was the first podcast I listened to. I like it, and will be putting this in my regular podcast rotation. Good info. Did you know you have the same intro music as Dennis Miller?

    Keep up the great work, and thanks.


      1. Yeah, it’s Dennis Miller the comedian. He has a syndicated radio show where he talks about a wide variety of topics.

  2. Hi Terry,

    Thanks for the episode, it’s great as always!

    The discussion with Pete about eCommerce platforms and the background behind his sign businesses is very inspiring.

    One thing you could do to make this episode a lot more amazing was to talk more in-depth about his marketing strategies for his mountain signs business. Word of mouth traffic should be easier for the motivation signs, but I think many listeners would like to know how he grew his first business to the point where he could be profitable while maintaining a number of employees.

    Many thanks!

    Ron So from Hongkongshuttle.com

  3. Hi terry,

    I cannot find the button to press just to listen to the interview. Only the download options are showing.

    1. Hi Cynthia – should be there now, seems I had a plugin that broke the player for a bit!

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