Volume 1,

#40: Confessions of a 21-Year Old E-Commerce Entrepreneur with Alec Matlock from Envy Controllers

March 31, 2013

Started from his college dorm room at the age of 19 (and still in school), tune in to hear how Alec Matlock built Envy Controllers to a team of six people while selling hundreds of product every month. Envy Controllers sells custom painted Xbox 360 controllers for the hardcore gamer that wants an extra edge in style over their peers offline and online.

Topics Discussed:

  • 04:30 – Background of Envy Controllers
  • 05:30 – Finding the first customer for custom Xbox controllers
  • 06:30 – Custom controllers vs stock Xbox controllers
  • 08:00 – How the business has grown since the dorm room days
  • 09:00 – Characteristics of the hardcore gamer crowd
  • 10:30 – Mistake of not setting expectations with customers
  • 12:00 – Process of creating new designs and being creative
  • 13:00 – Knock-off controls vs genuine OEM controllers
  • 15:00 – Product categories and custom designs available
  • 16:45 – Scaling operations outside of a dorm room
  • 18:00 – So…why is he still in school?
  • 20:00 – Being a part of your community and creating a product
  • 21:00 – Approval and permission seeking vs the entrepreneurial leap
  • 23:30 – Initial efforts and branding of products at offline events
  • 25:00 – Social media efforts and rolling out a new marketing plan
  • 27:30 – Dangers of scaling a business too fast
  • 29:00 – Hiring older staff and maintaining the company culture
  • 31:00 – The biggest mistake Alec made starting out
  • 33:30 – Benefits of learning from business podcasts, blogs, and videos
  • 35:00 – Changing from Volusion to Shopify
  • 36:00 – Customizing a Shopify theme to launch a new store
  • 39:00 – Advice for choosing an E-Commerce Platform

 

Mentions in the Episode:

 

Episode Length: 42:26

 

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