Volume 1,

#41: How To Pick An E-Commerce Shopping Cart with Andrew Bleakley

April 07, 2013

Andrew Bleakley has been designing E-Commerce shopping carts since the mid-1990s. He joins us this week from Byron Bay in Australia to discuss the core business principles e-commerce store owners must get right, and his process of helping clients choose a shopping cart.

Topics Discussed:

  • 02:30 – How Andrew got into shopping carts in the mid-1990s
  • 04:00 – Background of first versions of online shopping carts
  • 04:30 – Trust issues in the mid-1990s
  • 05:00 – Four core functions of an e-commerce store
  • 06:00 – Trends of future online marketplaces and platforms
  • 07:00 – Challenges eBay encountered going into the 2000s
  • 09:00 – Drawbacks of cloud e-commerce platforms
  • 10:00 – Don’t pay attention to marketing numbers of e-commerce platforms
  • 11:30 – What makes people quit their e-commerce stores
  • 13:00 – Doing the proper research before starting an online store
  • 14:00 – Need for a service between sign up and give up
  • 15:00 – WordPress solutions of WooCommerce and WP E-Commerce
  • 16:00 – Process of choosing an e-commerce shopping cart
  • 19:00 – Listing out the features you absolutely require in a cart
  • 20:00 – Mobile e-commerce trends and future development
  • 21:00 – Viability of Responsive design and mobile e-commerce
  • 22:00 – Balance of hype, innovation, and ROI in e-commerce
  • 23:00 – Future of the faceless e-commerce store
  • 25:30 – Being authentic and the first two years of building a brand
  • 27:00 – Treating customers are real people online
  • 29:00 – The #1 tool for relationship building online with customers
  • 31:00 – Following up with abandoned cart orders
  • 33:00 – Paying attention to detail and polish of your online store
  • 35:00 – Connect with real people and peers in the e-commerce world
  • 36:30 – Reasons to get an SSL certificate for your e-commerce store
  • 38:00 – Setting up takes a long time and things can’t be rushed
  • 39:30 – Always get a second opinion from professionals and experts
  • 41:20 – So…Shopify vs. BigCommerce?

 

Mentions in the Episode:

 

Episode Length: 43:46

 

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