#16: Brand Building 101 For Your eCommerce Business with Expert Message Group

Is your online brand resonating with customers? Check out this interview with Colleen McCartney at the Expert Message Group where we discuss brand building 101 for an eCommerce business. We discuss the ins-and-outs of personal vs company brand model, along with many site optimization tips that you should be aware of.

Topics Discussed:

  • Branding in the new online world
  • Chris Guillebeau v.s. Tim Ferriss approach to branding
  • Advantages and disadvantages of personal brands
  • Advantages and disadvantages of company brands
  • Case study of Chris Guillebeau’s Art of Non-Conformity vs 100 Startups
  • Switching between personal and company brands down the road
  • Considerations between choosing the path of personal v.s. company brand
  • Case Study of Build My Online Store
  • Subtle ways to measure your brand success
  • What’s the value of hiring an external brand expert
  • Rising above the noise and less is more
  • Rip, pivot, and jam from the online sites you buy from
  • Common eCommerce copywriting mistakes
  • 10-feet design and clear call to actions
  • Color Psychology and action colors on your website
  • Branding trends in the next few years
  • Insight into the self-publishing, speaking, and writing worlds

Mentions in the Episode:

Episode Length: 47:34


Download Options:

  • Direct Download: Or right-click here and click “Save As” for a direct download
  • iTunes: Listen and subscribe on iTunes for free!
  • Android: Listen via Stitcher Internet Radio streaming
  • Blackberry: Listen via the Blackberry Podcast App
  • Zune: Listen via Zune
  • If you enjoyed this episode, leave a positive review on iTunes!


  1. thanks for slowing everything down and breaking things down so clearly

Leave a Comment