#153: The 22 Immutable Laws Of Marketing (Part 1)

The 22 Immutable Laws of Marketing came out in 1994, but it’s a classic for folks in the discipline of marketing. We first heard about this book by Tim Ferriss in an interview on high-level marketing and decided to do an episode to break things down. Since the book came out over 20 years ago, we take a look at which examples are still relevant and how the laws still apply to us today.

Topics Discussed:

  • It’s better to be first than it is to be better
  • If you can’t be first, set up a new category where you can
  • It’s better to be first in mind than first in market
  • Marketing is not a battle of products, but perception
  • The most powerful concept is to own a word in the prospects mind
  • Two companies cannot own the same word in the prospect smind
  • The strategy to use depends on which rung you occupy
  • In the long run, every market becomes a two-horse race
  • If you’re shooting for 2nd place, your strategy is determined by the leader
  • Over time, a category will divide and become two or more categories
  • Marketing effects take place over an extended period of time

Mentions In The Episode:

Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
  • iTunes: Listen and subscribe on iTunes
  • Android: Listen via Stitcher Radio streaming
  • Blackberry: Listen via the Blackberry Podcast App
  • Zune: Listen via Zune

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