#149: First Impressions On Split Testing With Optimizely

Travis implemented Optimizely to start A/B split testing his website last week so we talk about some first impressions and get started with the software. 

Topics Discussed:

  • The decision to finally start split testing
  • Choosing the software and Optimizely
  • Installation and setup process
  • Which parts of the website to split test
  • Statistical significance and confidence levels
  • How do you get started with split testing?

Mentions In The Episode:

Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
  • iTunes: Listen and subscribe on iTunes
  • Android: Listen via Stitcher Radio streaming
  • Blackberry: Listen via the Blackberry Podcast App
  • Zune: Listen via Zune

Leave a Comment