Travis implemented Optimizely to start A/B split testing his website last week so we talk about some first impressions and get started with the software.
- The decision to finally start split testing
- Choosing the software and Optimizely
- Installation and setup process
- Which parts of the website to split test
- Statistical significance and confidence levels
- How do you get started with split testing?
Mentions In The Episode:
- Visual Website Optimizer
- Reel Winder (Kickstarter by E-Commerce Mafia Member)
- Rostrum Camera Stand (by former guest Lex McColl)