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Travis implemented Optimizely to start A/B split testing his website last week so we talk about some first impressions and get started with the software. 

Topics Discussed:

• The decision to finally start split testing
• Choosing the software and Optimizely
• Installation and setup process
• Which parts of the website to split test
• Statistical significance and confidence levels
• How do you get started with split testing?

Mentions In The Episode:

• Optimizely
• Visual Website Optimizer
• Reel Winder (Kickstarter by E-Commerce Mafia Member)
• Rostrum Camera Stand (by former guest Lex McColl)

Download Options:

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