#150: An E-Commerce Guide To Media Manipulation?

Travis and I both read “Trust Me, I’m Lying” by Ryan Holiday the past week. The book came out a few years ago and drew a lot of controversy from both fans and haters, but we didn’t put much effort into reading it until now. In this episode we do a quick book review, and discuss some key strategies an e-commerce store can leverage with a small budget.

Topics Discussed:

  • How did journalism start and evolve since the 1920s?
  • What is the page-view economy?
  • How does the modern media machine work?
  • Who do publishers try everything to get page-views?
  • Bloggers are poor, what should you do about that?
  • How can an e-commerce store take advantage of this?
  • What are shady ways to create your own buzz?
  • How can you find the angle of your story?
  • What emotions get people to share content?
  • What are some examples and tools to use?

Mentions In The Episode:

Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
  • iTunes: Listen and subscribe on iTunes
  • Android: Listen via Stitcher Radio streaming
  • Blackberry: Listen via the Blackberry Podcast App
  • Zune: Listen via Zune

Leave a Comment