Volume 2,

#148: 5 Ways To Royally Screw Up A Kickstarter Launch

May 03, 2015

Terry’s Kickstarter the Black Turtle Sleeve just launched this week. In this episode we talk about some mistakes made and what you should avoid if you’re looking to go down this path in the future too. Travis started a Meetup.com group for folks in Southern California / Los Angeles so join up if you are in the area.

Topics Discussed:

  • Not doing the grunt work of building an email list
  • No plan for paid advertisements to drive traffic
  • Not reaching out early enough for JVs
  • No pre-launch samples in people’s hands
  • Not having enough folks preview the campaign link
  • Conversions, traffic data, and other insights to the campaign

Mentions In The Episode:

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