#122: 8 Improvements To Make For Your Online Store

Travis and I are back this week to discuss some initial thoughts after running the first round of mastermind calls with the E-Commerce Mafia. Across the different groups we’ve noticed some overlapping improvements folks can make, so we’re here to go through a quick list that will help you out.  If you’d like to join a private community of e-commerce entrepreneurs that own their own brand, manufacturing, and inventory shoot an email to terry@buildmyonlinestore.com

Topics Discussed:

  • Updates from Terry: #DCBKK 2014
  • Updates from Travis: Intern quit
  • Thinking long-term, valuing your time, and choosing a shopping cart
  • Why you need to set up funnel visualization, heatmaps, and analytics
  • Optimizing above the fold, below the fold, and buy buttons
  • It’s more than just the product, it’s a lifestyle
  • How to reduce friction in the user experience
  • How to properly do outreach and think about content
  • Ways to streamline the shopping experience

Mentions in the Episode:


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E-Commerce Podcast


  1. Thanks Terry and Travis! I think I’m the poster child for getting all 8 improvements wrong. Being with the rest of the folks on the master mind call and getting the team input was a huge motivator for me to ACT. I can’t say enough good stuff about being in the “Mafia”

    Tight Lines !

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