#108: Site Teardown of #BALLER Leather with Brendan Tully from Pareto E-Commerce

This week I get an ass whoppin’ from Brendan Tully at Pareto E-Commerce/Search Engine Shop on improvements I can make to my online store. Brendan has grown his own stores from six to seven figures, and now works as a marketing consultant for e-commerce stores. Within two weeks of implementing his tips I’ve made an extra $500 in revenues and still have more things to change. He was previously on the podcast in Episode #22 talking about E-Commerce business fundamentals that’s one of the most popular episodes to date.

Topics Discussed:

  • Common mistakes and errors in Google Analytics
  • The #1 quick win to start testing today
  • Bird’s eye view of your on-site SEO
  • How to optimize your click-through rate in organic search
  • The right mindset to optimizing meta descriptions
  • The difference between PayPal vs PayPal Express checkout
  • Single-page checkout vs. Multiple-page checkout
  • Shipping information, payments, and thin content penalties
  • Wistia vs. Youtube for product videos

Mentions in the Episode:


Episode Length: 32:45


Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
  • iTunes: Listen and subscribe on iTunes
  • Android: Listen via Stitcher Radio streaming
  • Blackberry: Listen via the Blackberry Podcast App
  • Zune: Listen via Zune


  1. One of the best shows i have ever heard … the info was great! … letting someone review your shop was excellent — thanks for letting us sit in on it. Doing a follow up would be great … letting us know what you did and how effective it was … thanks

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