#104: Branding Lessons From Two Kickstarter Campaigns And Raising $473,106

Karl Kozak joins us this week to talk about his experiences on Kickstarter and growing a new brand from scratch. Their main product is called Trakline belts, where it features an adjustable buckle to accommodate waist changes throughout the days (or months). In 2013 they raised over $300,000 on Kickstarter to launch the product, and recently crowd-funded a campaign for an improved version of the belt.

Topics Discussed:

  • The #1 productivity hack to start your day
  • Background of Kore Essentials and Trakline Belts
  • Going from idea to prototype, and eventually to Kickstarter
  • Why you should use professional models for product shots
  • Managing expectations of backers on Kickstarter and raising over $300K
  • Deciding whether to focus your marketing efforts online or offline
  • Should everyone be going to Kickstarter?
  • The #1 metric to determine if your product idea will fail

Mentions in the Episode:


Episode Length: 33:24


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