Volume 2,

#103: A Conversation On Brand Identity And International E-Commerce With Luna Vega

June 15, 2014

As a digital marketer for over 10 years to numerous international brands, Luna Vega got on the show this week to talk about some high level e-commerce strategies for the small business owner. She recently published a book called The Global Influence, inspired by her work in the e-commerce space all over the world.

Topics Discussed:

  • When should you expand your brand to the international level?
  • Brand identity and dealing with cultural differences in marketing
  • Understanding who you are as a brand and the audience
  • Social media saturation among different international markets
  • What do larger brands struggle with on a day-to-day basis?
  • Quality, quantity, and distribution of content marketing efforts

Mentions in the Episode:

Episode Length: 26:46

 

Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
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