#10: Perfect Foods Bar – Bootstrapping a Multi-Million Dollar Family Business with 13 Siblings

As the eldest of thirteen siblings, tune in to hear how Bill Keith and his family grew Perfect Foods Bar from their father’s recipe in 2005 into the multimillion dollar business it is today. Perfect Foods Bar is rooted in the tradition of healthy living that was instilled by their father, with the family now working together to keep his dream alive and share his nutrition principles with the world.

Topics Discussed:

  • Background of retail food / grocery chain industry
  • Catching the organic wave
  • How the organic certification process works
  • How the power of a story can grow your business
  • How to choose live events with pre-qualified customers
  • Using the eCommerce platform as a complimentary service for customers
  • The mindset of having your back against the wall

Mentions in the Episode:


Episode Length: 47:11


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  1. Hey Terry,

    Thanks for the mention. Hope you found the post valuable. If you’re a podcaster you might know about my other project BlogcasFM and find it enjoyable.

    1. Hey Srini – Definitely, I actually printed a hardcopy of “What You Should Have Learned in School But Never Did” earlier this year and still read it from time to time.

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