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#82: Rebranding Lessons With Justin Cooke From Empire Flippers

Podcast: DownloadSubscribe: Android | RSSIn 2013, Justin Cooke and Joe Magnotti re-branded from Adsense Flippers to Empire Flippers as the focus of their business model changed to solve a bigger market problem. Tune in to hear Justin’s thoughts on what didn’t work out as planned, and how you can avoid the same pitfalls in the future.

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#78: The Art of Winning Back Customers with Will Evans from Chiefs

Podcast: DownloadSubscribe: Android | RSSIt’s often easier to get a repeat purchase than to find a new customer. In this episode, Will Evans from Chiefs shares his strategies and tactics on getting existing customers to come back again, sometimes buying a year’s worth of supply in advance. Chiefs sells energizing face wash for men that’s designed to wake you up …

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#77: Basics Of Brand Equity With Richard Greiner From Huckberry

Podcast: DownloadSubscribe: Android | RSSHuckberry is a delicate blend of your favorite hardware store, grandpa’s  store, and favorite magazine all combined into one rockin’ website. Targeting the young professional that enjoys the outdoors, Huckberry is a subscription based e-commerce business that sells gear, apparel, men’s essentials, and holiday gifts. Tune in to hear how co-founder Richard Greiner bootstrapped the company …

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#76: 8 E-Commerce Lessons With Ian Schoen From The Valet Spot

Podcast: DownloadSubscribe: Android | RSSIan Schoen from The Valet Spot and Tropical MBA podcast joins us this week to talk about the various product manufacturing businesses they run along with success and challenges they’ve encountered with each one. Ian also shares his thoughts for those looking to get into product manufacturing and what he would do differently if he started …

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#73: Part 1/3 Amazon Series – Finding A Product And Getting Started

Podcast: DownloadSubscribe: Android | RSSWelcome to Part 1 of 3 in the Amazon E-Commerce series. In this episode, we’ll go over how the Amazon ecosystem works, finding products, being a good merchant, and the key metrics you need to be aware of to succeed financially on this 800-lb e-commerce gorilla. Ty Roney runs a 7-figure business selling specialty toys on …

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#70: Building Brand Equity With Kyle Duford At Chrome Industries

Podcast: DownloadSubscribe: Android | RSSHow does a 18-year old business continue to build brand equity, customer engagement, and financial success? Tune in to hear how Chrome Industries has grown into a household name in messenger bags and urban apparel with E-Commerce Director Kyle Duford. We discuss the importance of building a unique customer experience (online + offline) and snowballing brand …

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#68: E-Commerce Design Elements With Jack Zerby From Goodsie

Podcast: DownloadSubscribe: Android | RSSWhen designing your online store, how do you balance the elements of branding, messaging, and conversions to the customer? Jack Zerby from Goodsie and Flavors.me joins us this week to talk about high level design concepts for building your online store.