#31: Copywriting 101 For Your Online Store With Aimee Kunau

In Podcast by dev3 Comments

Do you write your website or sales copy yourself? Maybe it’s time to have someone else take a look if your conversions are low. This week I speak with Aimee Kunau of Rockit Copywriting where we discuss some tips and benefits of hiring a copywriter for your online business.

Topics Discussed:

  • 03:30 – Creative writing vs copywriting
  • 05:00 – Common objections in hiring copywriters
  • 07:00 – Why pay someone when you can write copy yourself
  • 09:00 – How to find the brand voice
  • 09:30 – Target market, unique selling proposition, and copy
  • 11:00 – Red flags of a bad copywriter
  • 14:30 – “It’s not about you, it’s about them”
  • 15:00 – Brand building and content marketing
  • 19:00 – The dance of copywriting and marketing
  • 20:30 – Standing above the competition by differentiation
  • 23:30 – Why vague copy won’t cut it now
  • 25:00 – Good examples of websites with great copy
  • 27:00 – Measuring the metrics of copywriting
  • 31:00 – Email Opt-in copywriting tips

 

Mentions in the Episode:

Episode Length: 35:20

 

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