Volume 1,

#30: Guerrilla Marketing With Big Richard Condoms

January 20, 2013

How does guerrilla marketing work in this day and age? Check out the story of Big Richard Condoms with Lloyd Perry to hear how they built up the cheekiest marketing campaigns for their products in Australia.

Topics Discussed:

  • 05:00 – Background of the Big Richard brand
  • 08:00 – Getting involved with the wrong investors in a previous company
  • 09:00 – Thoughts on e-commerce and s-commerce business model
  • 13:00 – Condom sourcing and retail distribution
  • 13:30 – Marketing landscape of the condom industry
  • 14:00 – Branded vehicle marketing
  • 16:00 – Sticker-bombing in Sydney
  • 17:00 – How to tell if your brand is resonating
  • 18:00 – When your brand is too cheeky for retailers
  • 19:20 – Cold-calling B2B retailers and the buying process
  • 20:30 – Shag-o-meter iPhone app
  • 24:30 – E-Commerce platforms and Magento
  • 28:00 – Challenges of doubling a business in a small market
  • 30:30 – Adding new high-priced products to diversify revenues
  • 35:00 – Thoughts on the lean start-up methodology

 

Mentions in the Episode:

Episode Length: 39:29

 

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