#30: Guerrilla Marketing With Big Richard Condoms

How does guerrilla marketing work in this day and age? Check out the story of Big Richard Condoms with Lloyd Perry to hear how they built up the cheekiest marketing campaigns for their products in Australia.

Topics Discussed:

  • 05:00 – Background of the Big Richard brand
  • 08:00 – Getting involved with the wrong investors in a previous company
  • 09:00 – Thoughts on e-commerce and s-commerce business model
  • 13:00 – Condom sourcing and retail distribution
  • 13:30 – Marketing landscape of the condom industry
  • 14:00 – Branded vehicle marketing
  • 16:00 – Sticker-bombing in Sydney
  • 17:00 – How to tell if your brand is resonating
  • 18:00 – When your brand is too cheeky for retailers
  • 19:20 – Cold-calling B2B retailers and the buying process
  • 20:30 – Shag-o-meter iPhone app
  • 24:30 – E-Commerce platforms and Magento
  • 28:00 – Challenges of doubling a business in a small market
  • 30:30 – Adding new high-priced products to diversify revenues
  • 35:00 – Thoughts on the lean start-up methodology


Mentions in the Episode:

Episode Length: 39:29


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  1. The best part of the show: When Terry asks Lloyd: “Do you guys just go to events and throw condoms at people?” when referring to his gorilla marketing tactics. LOL.

    1. Before the call, Lloyd mentioned how at red lights he would get out throw condoms into people’s cars before driving off – LOL.

  2. I have to say this is one of the best brand names I’ve seen. Love the logo too. It is definitely something you won’t soon forget.

  3. The Information was Useful. Have a look at ownmyshop.com Ecommerce Software
    Online Store Builder Grocery Store Website.

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