Recently a book was recommended to me called The Psychology of Selling by Brian Tracy. Many people claimed this book changed their life, and I can say that they’re right. Everything in this book is authentic and genuine and you will be better off for reading it. In this episode, I share my top 5 takeaways having listened to the audiobook 4-5 times.
- How self-esteem and self-confidence reflects your ability to sell.
- What key qualities do the top salespeople have ?
- How to focus on the right topics with potential customers.
- Why quality is never the primary reason people buy.
- How to find the #1 benefit and #1 objection people care about.
Mentions in the Episode:
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