#106: 5 Lessons From The Psychology Of Selling [BOOK REVIEW]

Recently a book was recommended to me called The Psychology of Selling by Brian Tracy. Many people claimed this book changed their life, and I can say that they’re right. Everything in this book is authentic and genuine and you will be better off for reading it. In this episode, I share my top 5 takeaways having listened to the audiobook 4-5 times.

Topics Discussed:

  • How self-esteem and self-confidence reflects your ability to sell.
  • What key qualities do the top salespeople have ?
  • How to focus on the right topics with potential customers.
  • Why quality is never the primary reason people buy.
  • How to find the #1 benefit and #1 objection people care about.

Mentions in the Episode:


Episode Length:


Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
  • iTunes: Listen and subscribe on iTunes
  • Android: Listen via Stitcher Radio streaming
  • Blackberry: Listen via the Blackberry Podcast App
  • Zune: Listen via Zune

Leave a Comment