Volume 1,

#94: Selling Classic, High Performance, and Mind-Blowing Men’s Eyewear

April 13, 2014

Designed in Brooklyn and crafted in Japan, Activist Eyewear is a boutique men’s fashion brand that sells high-end sunglasses. Creative Director Mark Craig joins us this week to talk about his experience running the business for five years and their plans for the future.

Topics Discussed:

  • Landscape of the men’s boutique high end fashion and eyewear
  • Measuring marketing efforts when B2B is the main revenue source
  • Communicating product value over the internet
  • Scarcity and limited production runs
  • Balancing exclusivity in B2B and growing revenues
  • Differentiating from big box luxury brands

Mentions in the Episode:

 

Episode Length: 41:37

 

Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
  • iTunes: Listen and subscribe on iTunes
  • Android: Listen via Stitcher Radio streaming
  • Blackberry: Listen via the Blackberry Podcast App
  • Zune: Listen via Zune

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