#78: The Art of Winning Back Customers with Will Evans from Chiefs

It’s often easier to get a repeat purchase than to find a new customer. In this episode, Will Evans from Chiefs shares his strategies and tactics on getting existing customers to come back again, sometimes buying a year’s worth of supply in advance. Chiefs sells energizing face wash for men that’s designed to wake you up in the morning.

Topics Discussed:

  • 02:30 – UPCOMING mastermind calls! (2 groups x 5 people)
  • 05:00 – Background of the business, revenues, and sales breakdown
  • 07:00 – Why you shouldn’t find new customers
  • 09:00 – What to do when SEO and PPC don’t drive conversions
  • 11:00 – Asking customers why they didn’t re-order
  • 15:00 – The #1 MOST effective coupon code design
  • 17:30 – How to survey your customers for goldmines of information
  • 21:00 – Supercharging your 404, About us, product, and shipping pages
  • 28:00 – Why small hinges swing big doors
  • 31:00 – 80/20-ing your revenues and best converting traffic sources
  • 35:00 – Why the best customer is one that’s already bought from you

Mentions in the Episode:

Episode Length: 42:00


Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
  • iTunes: Listen and subscribe on iTunes for free!
  • Android: Listen via Stitcher Internet Radio streaming
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  • Zune: Listen via Zune
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  1. Great episode guys! I can attest to Will’s funnel expertise. We utilized his “winning back lost customers” email campaign technique and made over $3k in revenue from previous and new customers, and gained a huge amount of information from customers and leads about their relationship to our business and products.

    The data mining is invaluable. We’ve built new products from the survey data, redesigned parts of our website with feedback we received, answered questions on our blog, and had our leads and customers help pick fabric ideas with surveys.

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