Volume 1,

#78: The Art of Winning Back Customers with Will Evans from Chiefs

December 22, 2013

It’s often easier to get a repeat purchase than to find a new customer. In this episode, Will Evans from Chiefs shares his strategies and tactics on getting existing customers to come back again, sometimes buying a year’s worth of supply in advance. Chiefs sells energizing face wash for men that’s designed to wake you up in the morning.

Topics Discussed:

  • 02:30 – UPCOMING mastermind calls! (2 groups x 5 people)
  • 05:00 – Background of the business, revenues, and sales breakdown
  • 07:00 – Why you shouldn’t find new customers
  • 09:00 – What to do when SEO and PPC don’t drive conversions
  • 11:00 – Asking customers why they didn’t re-order
  • 15:00 – The #1 MOST effective coupon code design
  • 17:30 – How to survey your customers for goldmines of information
  • 21:00 – Supercharging your 404, About us, product, and shipping pages
  • 28:00 – Why small hinges swing big doors
  • 31:00 – 80/20-ing your revenues and best converting traffic sources
  • 35:00 – Why the best customer is one that’s already bought from you

Mentions in the Episode:

Episode Length: 42:00


Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
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