Volume 1,

#47: Selling Eco-Friendly Furniture Online with Cris Bucknall from Ecochic

May 19, 2013

Cris Bucknall join us from Ecochic to share the story of starting an online Eco-friendly furniture and home-wares business, way before the movement caught on in recent years. One of the first e-commerce vendors in this niche, Ecochic is now one of the leading players in the Australian market.

Topics Discussed:

  • 03:00 – Background of Eco-friendly products
  • 05:30 – Version one is better than version NONE
  • 06:00 – Early marketing blunders in finding customers
  • 07:00 – Nailing on-site SEO from day one
  • 10:30 – PR, SEO, and re-purposing content
  • 11:30 – Getting your first order cancelled
  • 13:30 – Power of customer service and word of mouth
  • 16:00 – Synergy of photography-based products and Pinterest
  • 19:00 – Having a content publication calender
  • 21:30 – Magazine editorial endorsements, paid advertising, and PR
  • 25:00 – How Pressloft works and creates effective PR outreach
  • 30:00 – Starting a business in an economic downturn
  • 37:00 – How long did it take to get profitable?
  • 40:00 – Don’t let the competition distract you
  • 42:30 – First mover advantage and proving the business model
  • 45:00 – Dealing with haters, criticism, and confrontations

 

Mentions in the Episode:

Episode Length: 49:26

 

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