Volume 1,

Episode #35: Selling Adult Toys with Annemarie Rodda from Addora Live

February 24, 2013

Annemarie Rodda joins us from Adelaide, Australia where she runs an offline and online adult shop. The shop is designed with a rich and luxurious atmosphere where customers can shop for products in a non-confronting environment. Addora Live also has a Youtube channel with over 500,000 views, where Annemarie makes videos on new products, customer questions, and tips to build trust with her audience.

Topics Discussed:

  • 04:00 – Background of Addora Live
  • 07:00 – Dealing with people judging your entrepreneurial efforts
  • 08:00 – How Addora Live differentiates from other adult stores
  • 12:00 – The offline vs online shopping experience
  • 13:00 – Collecting customer feedback offline vs online
  • 16:00 – Annemarie’s experience with Youtube marketing
  • 18:00 – Variance in view counts on Youtube and analytics
  • 21:00 – Mindset of making your first few Youtube videos
  • 23:30 – Challenges of managing offline and online inventory together
  • 25:30 – Finding marketing ideas and your brand image for an adult store
  • 29:00 – Using word of mouth, PPC, Google+, Facebook Ads
  • 30:00 – Addora Live’s typical customer in the offline store
  • 34:00 – Seasonality in sales of Addora Live
  • 35:00 – Communicating and reading customer body language offline
  • 38:30 – Switching from Shopify to BigCommerce
  • 40:00 – Off-site SEO, article writing, and link-building
  • 46:00 – Surrounding yourself with like-minded and high caliber people


Mentions in the Episode:

Episode Length: 49:31


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