Episode #35: Selling Adult Toys with Annemarie Rodda from Addora Live

Annemarie Rodda joins us from Adelaide, Australia where she runs an offline and online adult shop. The shop is designed with a rich and luxurious atmosphere where customers can shop for products in a non-confronting environment. Addora Live also has a Youtube channel with over 500,000 views, where Annemarie makes videos on new products, customer questions, and tips to build trust with her audience.

Topics Discussed:

  • 04:00 – Background of Addora Live
  • 07:00 – Dealing with people judging your entrepreneurial efforts
  • 08:00 – How Addora Live differentiates from other adult stores
  • 12:00 – The offline vs online shopping experience
  • 13:00 – Collecting customer feedback offline vs online
  • 16:00 – Annemarie’s experience with Youtube marketing
  • 18:00 – Variance in view counts on Youtube and analytics
  • 21:00 – Mindset of making your first few Youtube videos
  • 23:30 – Challenges of managing offline and online inventory together
  • 25:30 – Finding marketing ideas and your brand image for an adult store
  • 29:00 – Using word of mouth, PPC, Google+, Facebook Ads
  • 30:00 – Addora Live’s typical customer in the offline store
  • 34:00 – Seasonality in sales of Addora Live
  • 35:00 – Communicating and reading customer body language offline
  • 38:30 – Switching from Shopify to BigCommerce
  • 40:00 – Off-site SEO, article writing, and link-building
  • 46:00 – Surrounding yourself with like-minded and high caliber people


Mentions in the Episode:

Episode Length: 49:31


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