#125: Lessons From Over 15 Successful Crowdfunding Campaigns

Last week the team from Bomber Barrel reached out to me about their Kickstarter campaign. Lead Designer Vincent Ng joins us this week to talk about launching a physical product and why crowdfunding should be the way to go for any new idea. Vincent has launched over 15 crowdfunding campaigns with a 100% success rate and has considerable experience in design, manufacturing, and marketing.


Topics Discussed:

  • Background of Vincent and product design
  • Partnering with entrepreneurs that have a product idea
  • Creating the story, product, and brand of Bomber Barrel
  • The difference between Kickstarter backers vs. average consumers
  • Scratching your own itch and validating that in a bigger market
  • Goal psychology, production runs, and knocking it out of the park
  • Why most Kickstarter campaigns fail to raise money or deliver product
  • Kickstarter backers that try to be “armchair designers”
  • Overvaluing your product idea and having a balanced business strategy
  • Pushing momentum and PR coverage during the first week


Mentions In The Episode:


Download Options:

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E-Commerce Podcast


  1. great episode thx, but I failed to get many concrete tips for what made all of his campaigns so succesful

    1. If you look at the KS campaign pages of Halo Belt, Quarter Century Belt, and Bomber Barrel you’ll start to see some overlaps – great design, craft, stunning photography, and a very transparent cost structure near the bottom.

  2. Terry- great episode! I would have loved to hear more about the actual product development side of Vincent’s business, specifically tips for getting a design and prototype built. I think this is where most people get stumped. Even after a successful KS campaign, my own question would be how to design, prototype and contract manufacture a product. Any thoughts, tips or resources on this process would be greatly appreciated.


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