#174: Book Review Mashup of Primal Branding & All Marketers Are Liars

Travis recently read a book called Primal Branding while working on his Youtube channel so we do a mashup with a similar one I re-read recently called All Marketers Are Liars. There are a lot of similarities in both books, so here’s what we think is the best of both worlds.

Topics Discussed

  • Travis has moved to Las Vegas
  • Tet Holiday / Chinese New Year in Vietnam
  • Primal Branding by Patrick Hanlon
  • All Marketers Are Lairs by Seth Godin
  • #1: Creation Story
  • #2: The Creed
  • #3: The Icons
  • #4: The Rituals
  • #5: The Pagans
  • #6: The Sacred Words
  • #7: The Leader
  • The Biggest Challenge For All Marketers Now


Download Options:

  • Direct Download: Right-click here and click “Save As” for a direct download
  • iTunes: Listen and subscribe on iTunes
  • Android: Listen via Stitcher Radio streaming
  • Blackberry: Listen via the Blackberry Podcast App
  • Zune: Listen via Zune

Book Mashup of Primal Branding & All Marketers Are Liars


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