Volume 1,

#89: Where Does Google Shopping (PLA) Fit Into Your Sales Funnel?

March 09, 2014

Rick Backus, CEO of CPC Strategy joins us this week to talk about Google Shopping and Product Listing Ads (PLA). CPC Strategy has over 200 active e-commerce clients, managing over $35 million in annual advertising spends.

Topics Discussed:

  • History of comparison shopping engines and basics of Google Shopping
  • Google Shopping vs. Adwords and the implications
  • Hunter vs. farmer – Paid ads vs. content marketing
  • Calculating comprehensive ROIs for PLA and Adwords
  • Building your business at the top vs. bottom of the funnel

 

Mentions in the Episode:

 

Episode Length: 41:08

 

Download Options:

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