#88: What Can Milkshakes Teach You About Marketing?

Damian Thompson from Linchpin joins us again this week to talk about an article called Milkshake Marketing by Professor Clayton Christensen. In the article, he advocates a framework for companies to think about their products as consumers do, through the lens of a milkshake project he once studied.

Topics Discussed:

  • Why you need to go beyond features and benefits
  • Truly understanding the nature of your competition
  • Focus on situations and psycho-graphics, not demographics
  • Embracing customer feedback and having real conversations
  • How to find the REAL reason customers hired your product or service


Mentions in the Episode:


Episode Length: 32:51


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