Volume 1,

#46: How to Become A Retail Distributor with Jon Hill from BRANCHED

May 12, 2013

BRANCHED was co-founded by Jon Hill who has a passion for sustainability in fashion products. Launched initially as a part-time gig, Jon brought wooden watches WeWood and eco-friendly sunglasses Proof Eyewear to the Australian market as their distributor.  Jon shares his experience in getting launched, building a customer base, and his experiences in dealing with offline retailers.

Topics Discussed:

  • 03:00 – Becoming the distributor of WeWood watches in Australia
  • 04:30 – How to pitch yourself to become a distributor and initial KPIs
  • 06:30 – What manufacturers look for in a good distributor
  • 09:30 – Understanding the value-add of being a local distributor
  • 11:00 – Getting the manufacturer to trust you with marketing
  • 12:00 – Current market of eco-friendly wooden watches
  • 14:00 – Localized social media marketing campaigns
  • 16:30 – Top-down picture of offline vs. online distribution
  • 18:30 – Turning down drop-shippers as they are not worth the time
  • 19:00 – Working with 3rd party agents to manage relationships with retailers
  • 23:30 – Is the Eco-friendly movement sustainable in the long term?

 

Mentions in the Episode:

Episode Length: 25:01

 

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