Volume 1,

#39: Google Adwords 101 and AdRoll Retargeting with Dave Huss from E-Commerce Double

March 24, 2013

Dave Huss from E-Commerce Double joins us this week to talk about paid traffic, conversion optimization, and remarketing channels online. Dave runs the paid traffic campaigns of multiple e-commerce businesses, including The Portable Bar Company and Modern Cat Designs.

 

Topics Discussed:

  • 03:00 – Environment of paid search and Google Adwords
  • 03:30 – Common mistakes people make with Adwords
  • 05:00 – Negative keywords to further target your paid ads
  • 06:00 – Optimizations with your buy buttons
  • 07:30 – Split testing with Optimizely
  • 08:00 – Testing out product titles
  • 10:00 – Jumping to conclusions too early and statistical significance of split tests
  • 12:00 – Don’t send paid traffic to your homepage
  • 13:00 – Shipping cost disclosure, optimization, and cart abandonment
  • 16:00 – High-touch sales, having a phone number, and conversions
  • 18:30 – Adwords spending and selling high-priced items
  • 19:00 – AdRoll, Re-marketing, and display targeting

 

Mentions in the Episode:

Episode Length: 24:06

 

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  • I think Staples is remarketing to me via facebook ads/sponsored posts. I looked at at item the other day on their site, they sent me an email about the item after I left the site (I didn’t even put it in my shopping cart yet), and now similar items are showing up as facebook ads and sponsored post’s.

    • Yeah it’s kind of funny, I stopped by Marie Forleo’s site randomly the other day and started getting hit with her B-School training program although it’s only for women I think, haha!

    • Remarketing is really catching on now – I even got served youtube ad videos for CrazyEgg after I visited their site.

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