#97: E-Commerce Content Creation, Curation, and Context with Brian Honigman

Brian Honigman is a marketing consultant, speaker, and freelance writer at Forbes, Huffington Post, Business Insider, and many other publications. I asked Brian to come on the show after reading his article “The Future Of Content Marketing: 6 Predictions For Content Curation” to talk about high level strategy in content creation vs. curation.

Topics Discussed:

  • Publication breakdown of Forbes, Huffington Post, and other sites
  • What are the editors looking for in a guest post?
  • Difference between content curation vs. content creation
  • Where content curation can add value (or not)
  • How do you measure the ROI of content over the long term?


Mentions in the Episode:


Episode Length: 23:39


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