#49: Magento and E-Commerce Best Practices with Andy Etemadi from EYEMAGINE

One of the few Magento Gold partners in California, Andy Etemadi from EYEMAGINE joins us this week to talk about the platform and e-commerce best practices.

Clients include HP, Disney, 99 Ranch, Jones Soda, TokiDoki, Hard Rock Hotel and Casino, and many more.

Andy Etemadi is Founder and Chief Technology Officer of EYEMAGINE, a full service eCommerce agency based in Irvine, CA.

EYEMAGINE designs, implements, and integrates highly profitable eCommerce Enterprise storefronts with the primary objective of increasing revenue and profitability.


Topics Discussed:

  • 04:00 – Background of EYEMAGINE
  • 04:30 – Differences between Magento Gold, Silver, and Bronze Partners
  • 08:00 – Andy’s history in the E-commerce industry
  • 10:30 – Magento compared to other platforms
  • 14:00 – Growth of the Magento platform
  • 19:00 – How larger businesses approach the E-commerce process
  • 21:00 – Andy’s E-Commerce best practices – Images, Video, and Messaging
  • 25:30 – Building authenticity in your brand
  • 32:00 – Lessons from bigger players in E-Commerce
  • 35:00 – Recommended Software and Tools
  • 36:00 – Analytics and SEM in bigger companies
  • 42:00 – Growth and trends in mobile commerce
  • 47:30 – Changing from an old legacy platform to Magento
  • 49:00 – Words of wisdom in choosing an E-commerce platform

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Mentions in the Episode:


Episode Length: 51:29


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  1. amazing insights great job Terry

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