#49: Magento and E-Commerce Best Practices with Andy Etemadi from EYEMAGINE

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One of the few Magento Gold partners in California, Andy Etemadi from EYEMAGINE joins us this week to talk about the platform and e-commerce best practices.

Clients include HP, Disney, 99 Ranch, Jones Soda, TokiDoki, Hard Rock Hotel and Casino, and many more.

Andy Etemadi is Founder and Chief Technology Officer of EYEMAGINE, a full service eCommerce agency based in Irvine, CA.

EYEMAGINE designs, implements, and integrates highly profitable eCommerce Enterprise storefronts with the primary objective of increasing revenue and profitability.

 

Topics Discussed:

  • 04:00 – Background of EYEMAGINE
  • 04:30 – Differences between Magento Gold, Silver, and Bronze Partners
  • 08:00 – Andy’s history in the E-commerce industry
  • 10:30 – Magento compared to other platforms
  • 14:00 – Growth of the Magento platform
  • 19:00 – How larger businesses approach the E-commerce process
  • 21:00 – Andy’s E-Commerce best practices – Images, Video, and Messaging
  • 25:30 – Building authenticity in your brand
  • 32:00 – Lessons from bigger players in E-Commerce
  • 35:00 – Recommended Software and Tools
  • 36:00 – Analytics and SEM in bigger companies
  • 42:00 – Growth and trends in mobile commerce
  • 47:30 – Changing from an old legacy platform to Magento
  • 49:00 – Words of wisdom in choosing an E-commerce platform

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Mentions in the Episode:

 

Episode Length: 51:29

 

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