9/25/2017
In this episode, Travis talks about his top 7 Ecommerce tips for Q42017. He talks about Email Marketing, Chat bots/Facebook Messenger ads, Facebook ads, PLA’s, influencers, Youtube and more.
6/24/2017
Terry just moved to NYC after being out of the US for the last ten years. Here's a quick update on the last few months and getting back on track with the podcast in the coming weeks.
5/9/2017
Travis has been working hard in the last few months on his new Kickstarter project, Performance Nut Butter. On this episode, he will talk about his launch strategy and marketing efforts that is going into this campaign.
2/5/2017
Podcast: DownloadSubscribe: Android | RSSMany store owners get stuck with trying to DIY their product photos and end up with horrible looking shots. In this episode, Chris Jones from Unoboy.com joins us to talk about how to pull off an amazing photo shoot for free by structruing the right offers for your photographer, model, and venue. We also talk about ...
1/22/2017
Podcast: DownloadSubscribe: Android | RSSThis week I talk about the key elements that help make a successful crowdfunding campaign page after having a disaster of failure in 2015, and one that was funded by 300% in 2016. This episode is brought to you by Klaviyo, an email marketing tool that I’ve been using for my marketing clients. You can send ...
1/15/2017
Podcast: DownloadSubscribe: Android | RSSThis week Travis talks about launching his new product on Kickstarter in the upcoming months, named Performance Nut Butter. He outlines his launch strategy, email captures, and future plans to get influencers to promote this product. This episode is brought to you by Klaviyo, an email marketing tool that I’ve been using for my marketing clients. You ...
1/2/2017
Podcast: DownloadSubscribe: Android | RSSThis week we talk about our personal and business goals for 2017. In 2016, Terry had closed down the old wallet business and was working on something new with a small Kickstarter in the middle of the year. Travis had the best year for BDancewear yet, and is also working on a new business in the ...
12/18/2016
Podcast: DownloadSubscribe: Android | RSSAs this year comes to a close, we review what went right and what didn’t as we prepare our plans for 2017. Travis provides updates on his new product launch, BDancewear, Youtube channel, and How To Do Your 20s podcast. Terry provides updates on his marketing consulting, Kickstarter project, PPC lessons, and an upcoming milestone for ...
12/4/2016
Podcast: DownloadSubscribe: Android | RSSThis week we have a chat about our lessons learned in PPC from self-teaching in 2016 and the continual progress to squeeze more ROI out of our campaigns as time moves on. Platforms discussed include Facebook Ads, Facebook Video Ads, Google Adwords, Shopping, Retargeting, and Gmail Ads. Topics Discussed: Finding an ad budget you are comfortable ...
11/20/2016
Podcast: DownloadSubscribe: Android | RSSThis week we talk about what it’s like to avoid burnout as it’s been a chronic issue for Travis where every few months he has to switch focus on projects. We don’t have all the answers, but have a conversation about how we both handle it when it arises. Topics Discussed: Updates with BDancewear Travis meeting ...
11/6/2016
Podcast: DownloadSubscribe: Android | RSSThis week a book called “The Amazon Expansion Plan” comes out on Thursday November 10th, 2016 by my friend Kiri Masters. As the founder of Bobsled Marketing, she has helped dozens of crowdfunding campaigns on-board to Amazon after their funding efforts are completed. In this episode we talk about how the Amazon sales channel has changed, ...
10/30/2016
Podcast: DownloadSubscribe: Android | RSSToday we talk about Terry’s 30-day challenge of building out his Youtube channel called That’s Pawesome. It’s a video blog about animal rescue volunteering where the goal is to inspire more people to step up, and ultimately send more traffic to the store Forever Home Blankets. Videos are published three times a week on Monday, Wednesday, ...
10/16/2016
Podcast: DownloadSubscribe: Android | RSSThis week we decide to do a 30-day challenge and explore the early ideas of Travis’ new store in the food niche. Compared to BDancewear, this is a new venture that he doesn’t have much expertise within manufacturing so it’s breaking new ground for him. Terry’s 30-day challenge is to publish a video blog 3 times ...
10/2/2016
Podcast: DownloadSubscribe: Android | RSSThis week we chat about Travis’ experience with hiring and letting go of staff in his office. He is also hosting an e-commerce retreat in San Diego the weekend of 10/6/2016 to 10/9/2016, so get in touch with him if you can meet up this weekend. Topics Discussed: Travis’ story in hiring a local assistant How ...
9/18/2016
Podcast: DownloadSubscribe: Android | RSSWe’re back from a brief hiatus and give a short update on our latest projects, what’s working, and what isn’t. Travis has moved to Santa Monica and is doing an in-person retreat in San Diego in October. Terry is still working on Forever Home Blankets after the Kickstarter campaign and ramping things up. Topics Discussed: Travis ...
8/14/2016
Podcast: DownloadSubscribe: Android | RSSInstagram Stories just launched last week and Terry has been experimenting around with the new feature. Averaging 3,500 views per day, this week we chat about the big picture, strategic moves, and possible improvements that might be coming in the near future. Topics Discussed: What are “Instagram Stories” and how do they differ from regular posts? ...
7/31/2016
Podcast: DownloadSubscribe: Android | RSSLast week Travis and I hosted a Q&A for those starting out with Facebook Ads based on our experiences using the ad platform in the past year. It’s had a remarkable evolution since release a few years ago, allowing you to get very narrow with targeting and exclusions. In this episode, we highlight some of the ...
7/17/2016
Podcast: DownloadSubscribe: Android | RSSThis week we dig through an old Q&A hosted in March 2016 with our email list. Originally at 90 minutes, we’ve found the best Q&As from the replay that you will enjoy. We talk about handwritten notes to your VIP customers, finding keyword ideas for Adwords, hiring your first employee, and using reviews from other stores ...
7/3/2016
Podcast: DownloadSubscribe: Android | RSSTerry’s Kickstarter just launched this week and was funded in 5 hours. In this episode we talk about some of the challenges ahead and keeping the momentum going. You check out the project by going to foreverhomeblankets.com. This episode is also brought to you by Packlane, an online shop that lets you design, print, and create ...
6/19/2016
Podcast: DownloadSubscribe: Android | RSSFor most folks, the conventional belief for getting links is sending product to bloggers or influencers for reviews. While that’s certainly still effective, in this episode we explore some more creative ways to get links that might get you a better bang for your buck (and time). Topics Discussed: Finding ways to build links that don’t ...
6/5/2016
Podcast: DownloadSubscribe: Android | RSSAfter months of laying low Terry is finally talking about his new project Forever Home Blankets. Taking inspiration from his volunteer experiences at an animal rescue, this project is about improving the living conditions of homeless animals, increasing adoptions, and ultimately saving more lives. The project will use a “buy one, give one” model to make ...
5/22/2016
Podcast: DownloadSubscribe: Android | RSSAre you sending postcards to existing customers to get more sales? My former roommate has a new app for Shopify stores that automatically sends them for you via the API and a 3rd party printer. Whether you want thank you cards after an order or reminders after 90 days, it’s all configurable in his app called ...
5/8/2016
Podcast: DownloadSubscribe: Android | RSSTravis decides to leave Las Vegas and move back to California. In this episode, we talk about coming up with that decision. The inspiration comes form his work values of being quite structured, versus someone he looked up to in Las Vegas that was very “go with the flow”. Topics Discussed: Structuring work-life balance: the dichotomy People ...
4/24/2016
Podcast: DownloadSubscribe: Android | RSSThis week we talk about email autoresponder sequences every online store should have. From before, during, and after checkout we’ve got you covered with getting started and the triggers/events to setup the email backend. If you need help with setting these up, let Terry know at terry@buildmyonlinestore.com as he is already helping some listeners with this ...
4/10/2016
Podcast: DownloadSubscribe: Android | RSSThis week we talk about a tool that aggregates all reviews for your online store and turns them into a widget you can display on a product or category page. My Real Karma is a free tool for all e-commerce store owners that can combine reviews from Amazon, eBay, Etsy, and more. Topics Discussed: Origins of My ...
3/27/2016
Podcast: DownloadSubscribe: Android | RSSThis week we talk about some high level ideas to using analytics data to tighten your conversions. Topics Discussed: Auditing your highest traffic sources Auditing your highest converting traffic sources Highest Converting Traffic Sources Top exit pages, landing pages, bounce rates, and in-page analytics Split testing lower in the funnel Homepage, product, and category pages Search bar ...
3/13/2016
Podcast: DownloadSubscribe: Android | RSSLast week we hosted a brief Q&A via Google Hangouts On Air with a few listeners. It was an open format where folks could ask us questions about everything and anything. Here are the replay highlights incase you missed it. We hope to do this on a monthly basis, so join the email list to get ...
2/28/2016
Podcast: DownloadSubscribe: Android | RSSThis week Travis and I talk about our workplace optimization and tools we use to stay focused. We’ve brought up some of these ideas casually on the show, but figured it would be helpful to actually dedicate an entire episode to that. Hope you enjoy this and let us know if there are other tips you ...
2/14/2016
Podcast: DownloadSubscribe: Android | RSSTravis recently read a book called Primal Branding while working on his Youtube channel so we do a mashup with a similar one I re-read recently called All Marketers Are Liars. There are a lot of similarities in both books, so here’s what we think is the best of both worlds. Topics Discussed Travis has moved ...
1/31/2016
Podcast: DownloadSubscribe: Android | RSSThis week we talk about some less popular growth strategies we’ve come across in recent months. Marketing tools and platforms are always evolving, so these are some ideas that might be worth looking into for your store. Topics Discussed Travis: Moving to Las Vegas and record-breaking monthly revenue Terry: First DJ gig on Tuesday 2/2 8:00PM Strategy #1: ...
1/10/2016
Podcast: DownloadSubscribe: Android | RSSWe’re back after a long holiday and talk about our Q1 2016 goals. After looking back on 2015, Travis is refocusing his efforts on Google Shopping/Adwords to get more ROI out of paid ads. Terry found some leather suppliers in Vietnam and will move production here while working on a rebrand. What are your goals for ...
12/20/2015
Podcast: DownloadSubscribe: Android | RSSIf you haven’t done a full audit of your website for the entire year, now’s a great time to do it to know where you stand. That way you can prepare a marketing strategy next year built on solid numbers and goals. In this episode we go through some key metrics to audit, along with tips ...
12/6/2015
An interview with Gulnaz Khusainova From EasySize on bootstrapping vs. raising money for an eCommerce startup.
11/22/2015
Podcast: DownloadSubscribe: Android | RSSThis week we learn about the best practices and common mistakes store owners make with live chat on their website, and how to create a better customer experience. Helpflow is a done-for-you live chat service where agents communicate with website visitors on your behalf. Topics Discussed: What is Helpflow and the problem it solves? How can ...
11/8/2015
Podcast: DownloadSubscribe: Android | RSSTurns out Travis and I only have birthdays three days apart in November, so we both took some time off and reflected on the past year for us on a personal and business level. We talk about things that didn’t work out, how we handled, them, and some plans for next year as the holidays are ...
10/25/2015
Podcast: DownloadSubscribe: Android | RSSWe’re back in our home bases after two weeks of hectic travel. This week we go over some of our big takeaways from DCBKK and E-Commerce Fuel Live in 2015. If you were at both events, it was a pleasure meeting everyone! Topics Discussed: Finding your “super offer” that others will share with their audience How ...
10/11/2015
Podcast: DownloadSubscribe: Android | RSSWith Travis attending E-Commerce Fuel Live and Terry at Dynamite Circle BKK, this week we talk about how to make the most out of conferences and events so that your money is well spent. Once we’re back we will do a recap to compare our notes and takeaways from both events. Topics Discussed: Update on Bing ...
9/27/2015
An in-depth guide to getting started and best practices for Google Shopping & Product Listing Ads for e-commerce stores.
9/13/2015
Podcast: DownloadSubscribe: Android | RSSThis week we talk about email marketing after a conversation on sales funnels I had with a friend. He wasn’t putting much effort into email marketing because he had a small list. He also believed that with a small list there wasn’t much he could do with email marketing. (See the circular reference?) I had a ...
8/30/2015
Podcast: DownloadSubscribe: Android | RSSThis week we talk about the five stages in a sales cycle and the different accelerators/friction points that come up. There’s also a discussion on the proper strategy to use when a customer is in each psychological stage. Topics Discussed: The sales funnel and how it works on a high level How to form a strategy ...
8/16/2015
Podcast: DownloadSubscribe: Android | RSSThis week we reflect on the one-year anniversary of Travis being a co-host of this podcast. We also talk about some lessons learned from our previous mastermind and the re-launch in September 2015 of weekly calls, a private Facebook group, and the hotseat format. If you’d like to join weekly accountability calls with folks at similar revenue ...
8/9/2015
Podcast: DownloadSubscribe: Android | RSSContinuing the key takeaways from VidCon 2015, this week we talk about Youtube analytics and the wealth of data they provide. From exact match search keywords (wow!) to referring channels, there is a lot of data that you can leverage to further optimize your channel. Topics Discussed: Key metrics to track for your channel Getting deep ...
8/2/2015
Podcast: DownloadSubscribe: Android | RSSTravis just attended VidCon 2015 in Anaheim, California so we discuss some key takeaways from the conference. VidCon is an annual conference for YouTubers held since 2010. There were over 300 YouTube creators who performed, exhibited and connected with the attendees. This year also had a Creator Track, which featured panels, workshops, and keynotes that focused on the specifics ...
7/26/2015
Podcast: DownloadSubscribe: Android | RSSAndrew Youderian from E-Commerce Fuel joins us this week to talk about migrating shopping carts and what to look out for. He recently moved from Magento to Shopify for his store Right Channel Radios, and we talk about the process of moving products, customer data, and redesigning a new site. Topics Discussed: Headaches and issues with ...
7/19/2015
Podcast: DownloadSubscribe: Android | RSSThis week we go over the basic checklist of setting up an e-commerce store and how to get up and running as soon as possible. Part 1 of the series talks about the backend setup such as products, on-site SEO, shipping, and other logistics. Part 2 of the series will cover the basic marketing tools and ...
7/12/2015
7/5/2015
Podcast: DownloadSubscribe: Android | RSSThis week do an audit of the social media accounts for bdancewear.com. We talk about what’s working, what isn’t, and what he plans to do with it as we move into the latter half of 2015. Topics Discussed: What platforms is B Dancewear on? Measuring ROI and traffic from each source? Which channel is working the best? ...
6/28/2015
Podcast: DownloadSubscribe: Android | RSSTom Schwab joins us this week from GoodbyeCrutches.com to talk about how he built a content system that generates over 70,000+ organic visitors per month to his online store. We also talk about chasing transactions vs. building a business, and how you can get started today with a simple and effective email content funnel. Topics Discussed: Background ...
6/21/2015
Podcast: DownloadSubscribe: Android | RSSTravis Jamison is the co-founder of AMZ Tracker, one of the first Amazon SEO and rank tracking tools to help merchants dominate their listings. Within AMZ Tracker, you can follow your competitor’s sales velocity, super URLs, rank tracking, along with access to an exclusive review club that solves the chicken and egg issue of getting reviews on ...
6/14/2015
Podcast: DownloadSubscribe: Android | RSSThe 22 Immutable Laws of Marketing came out in 1994, but it’s a classic for folks in the discipline of marketing. We first heard about this book by Tim Ferriss in an interview on high-level marketing and decided to do an episode to break things down. Since the book came out over 20 years ago, we take ...
5/31/2015
Podcast: DownloadSubscribe: Android | RSSThe other day I ran across a very thought-provoking question: “If we were having this discussion 3 years from today, and you were looking back over those 3 years, what has to have happened in your life both personally and professionally, for you to feel happy with your progress?” Topics Discussed: The Dan Sullivan Question Where ...
5/24/2015
Podcast: DownloadSubscribe: Android | RSSThis week we talk about how someone can jumpstart their e-commerce store’s blog with a few pillar pieces of content. Coming up with topics to write about isn’t easy, so we’ve brainstormed some ideas that can make your life easier, add value to your customer, and drive targeted traffic to your site. Hopefully this can help jumpstart ...
5/17/2015
Podcast: DownloadSubscribe: Android | RSSTravis and I both read “Trust Me, I’m Lying” by Ryan Holiday the past week. The book came out a few years ago and drew a lot of controversy from both fans and haters, but we didn’t put much effort into reading it until now. In this episode we do a quick book review, and discuss ...
5/10/2015
Podcast: DownloadSubscribe: Android | RSSTravis implemented Optimizely to start A/B split testing his website last week so we talk about some first impressions and get started with the software. Topics Discussed: The decision to finally start split testing Choosing the software and Optimizely Installation and setup process Which parts of the website to split test Statistical significance and confidence levels ...
5/3/2015
Podcast: DownloadSubscribe: Android | RSSTerry’s Kickstarter the Black Turtle Sleeve just launched this week. In this episode we talk about some mistakes made and what you should avoid if you’re looking to go down this path in the future too. Travis started a Meetup.com group for folks in Southern California / Los Angeles so join up if you are in ...
4/27/2015
Podcast: DownloadSubscribe: Android | RSSTravis is in Utah this week and Terry is stressing out about his Kickstarter campaign because it’s ready to launch this week. We talk about some behind-the-scenes preparations and stuff you should look out for if you’re going to go down this path. Topics Discussed: How to DIY photography and media assets The details and challenges ...
4/19/2015
Podcast: DownloadSubscribe: Android | RSSTravis is at New Media Expo this week in Las Vegas, and Terry is stopping by Singapore for a visa run. For this episode, we talk about seven alternative tips to help grow your business in 2015. Our flagship course Spotlight Marketing is also available now. Topics Discussed: #1: Little known communication method on Instagram #2: ...
4/12/2015
Podcast: DownloadSubscribe: Android | RSSAfter months of production we’re almost ready to release our course Spotlight Marketing – the strategy to get more traffic, sales, and better relationships by interviewing your customers. It’s a 100% legit and scalable way to outsource your content creation and distribution while targeting the ideal customer. For more information, click here. We will also include templates that ...
4/5/2015
Podcast: DownloadSubscribe: Android | RSSNoah Kagan joins us this week to talk about SumoMe, their latest tool that offers email marketing, content analytics, and heatmaps. SumoMe started out as a tool used internally at AppSumo to track their analytics, and last year they opened it up as a free platform for everyone to use. Unfortunately my computer crashed during the ...
3/29/2015
Podcast: DownloadSubscribe: Android | RSSTravis just returned to the USA this week so we’re doing an catch-up episode on what’s going on with both of us, including business plans for the next few months. Our first course Spotlight Marketing will also come out very soon, and we go into some detail on the SOPs, templates, and content that will be included. ...
3/22/2015
Podcast: DownloadSubscribe: Android | RSSTravis is still on the road heading back to the USA so it’s a solo episode this week to talk about some hidden truths regarding business, entrepreneurship, and life. Some content in this episode may rub people the wrong way, but it’s there for a reason. Topics Discussed: How my Kickstarter sample got stolen The difference ...
3/15/2015
Podcast: DownloadSubscribe: Android | RSSRick Backus, CEO of CPC Strategy joins again to talk about latest changes in paid acquisitions for 2015. In this episode we focus on the changing landscape of Google Shopping, Google Adwords, Facebook’s new Product Listing Ads, and Amazon’s recent release of search query data for sellers in the Amazon Sponsored Products (PPC) platform. Topics Discussed: ...
3/8/2015
Podcast: DownloadSubscribe: Android | RSSTravis is in Vietnam this week so we sat down to catch up and have a brief chat. While in Singapore, he was asked whether he wanted a hard life or easy life, and we discuss some heuristics and mindset issues that go into what we do as entrepreneurs. Topics Discussed: First time Travis and Terry meet ...
3/1/2015
Podcast: DownloadSubscribe: Android | RSSCrowdfunding platforms now allow entrepreneurs to raise money for a new product idea before they’ve put in the money to manufacture it. But is the time and effort worth it? What if it fails? In this episode we explore how crowdfunding is more than just about raising money and some pros/cons to the process as Terry goes through the ...
2/22/2015
Podcast: DownloadSubscribe: Android | RSSTravis was in Bangkok last week and mentioned he used Couchsurfing for his accommodation. We got into a small debate on why that was a good (or bad) idea, and evolved that into an episode on the things we value paying for in the modern world. Everyone’s value system may be different, and this was an ...
2/15/2015
Podcast: DownloadSubscribe: Android | RSSTravis is on the road this week on a mini-vacation so we decided to do an episode on the top locations for digital nomads and e-commerce entrepreneurs in 2015. If you’re looking to pack up and head overseas for a bit, here are some tips and a general overview of each location based on folks we’ve met ...
2/8/2015
Podcast: DownloadSubscribe: Android | RSSThis week Terry has a Q&A with Travis on Facebook Ad targeting, optimization, and setup. Having just started a few campaigns, we go over some best practices, tracking results, and how to make the most out of the platform. It’s quite a technical episode, and we are assuming you’ve at least tried Facebook Ads once and ...
2/1/2015
Podcast: DownloadSubscribe: Android | RSSPaid ads have always been a double-edged sword to learn on your own. There is a learning curve on each platform along with nailing down your targeting, bids, and conversions. Chances are you will lose some money starting out and in this episode we talk about how to get the most out of that investment on ...
1/25/2015
Podcast: DownloadSubscribe: Android | RSSWe are hosting meet-ups on the first Sunday of every month now at 12:00PM for a casual coffee/brunch in various cities around the world. Tune in to hear how you can attend one if you live in Los Angeles, San Francisco, Chicago, London, New York, London, or Singapore. In this episode we also talk about some updates ...
1/18/2015
Podcast: DownloadSubscribe: Android | RSSIn this episode we combine two concepts called “1,000 true fans” and “The Tipping Point” into a framework that Travis uses in his marketing strategy. 1,000 True Fans comes from a post Kevin Kelly wrote a few years ago about how an artist (singer, writer, comic, etc..) just needs to find 1,000 people willing to pay ...
1/11/2015
Podcast: DownloadSubscribe: Android | RSSLast Sunday we hosted our first meet-up in Los Angeles with some mastermind members and folks on the mailing list. Twelve people showed up to talk business and meet other like-minded folks. We’ll be doing this the first Sunday of every month moving forward, so tune in to see how you can attend one in the future. ...
1/4/2015
Podcast: DownloadSubscribe: Android | RSSDuring the summer of 2014 Travis grew his revenues from $10K/mo to over $40K/mo through a combination of marketing strategies. In this episode we go into the details of what worked for him and what didn’t. We start off looking at his business on a very high level, figuring out what metrics to look at, ad ...
12/21/2014
Podcast: DownloadSubscribe: Android | RSSA year-end review of 2014. In this episode, Travis and I talk about what worked out for us this year and a few things that didn’t. Hindsight 20/20 so we’ll just have to take what we learned this year and apply it towards 2015 and beyond. If you are looking to meet other folks and take ...
12/14/2014
Podcast: DownloadSubscribe: Android | RSSPinterest has matured from a virtual scrapbook into a full fledged marketing platform. Carole Rains from Rustic Artistry joins us this week to talk about her journey in building up 9,000+ followers and 300+ re-pins per day. We discuss how to approach the platform from a high level and use Travis’ store as a case study on how ...
12/7/2014
Podcast: DownloadSubscribe: Android | RSS*Jan 2015 mastermind calls now open.* Travis had a record month in November and this week we discuss the roadmap he uses to automate and outsource tasks. The framework we used is inspired by the book The E-Myth Revisited by Michael Gerber, a book that came out in 1995 discussing how small businesses can scale. If you’d like to ...
11/30/2014
Podcast: DownloadSubscribe: Android | RSSRemarketing through AdRoll, Facebook, and Google is a common question that we’ve been getting lately, so Travis and I are doing an episode on how to get started, which platform to choose, and what to expect behind the scenes. At the end of the episode, we also share a quick tip that allows you to get an ...
11/23/2014
Podcast: DownloadSubscribe: Android | RSSThere’s an endless amount of tools and apps out there designed to hack productivity. This week Travis and I go through a couple that we use on a consistent basis and suggest that you also try out. If you’ve got any that are helpful which we didn’t mention, let us know in the comments and we’ll ...
11/16/2014
Podcast: DownloadSubscribe: Android | RSSLast week the team from Bomber Barrel reached out to me about their Kickstarter campaign. Lead Designer Vincent Ng joins us this week to talk about launching a physical product and why crowdfunding should be the way to go for any new idea. Vincent has launched over 15 crowdfunding campaigns with a 100% success rate and ...
11/9/2014
Podcast: DownloadSubscribe: Android | RSSInspired by a Facebook post and the upcoming holidays, Travis and I go off on a tangent this week from regular business topics to discuss some movies that were critical in shaping our worldview as entrepreneurs. It’s interesting to see old movies with a different lens now, so let us know in the comments what movies that have ...
11/2/2014
Podcast: DownloadSubscribe: Android | RSSTravis and I both have birthdays this week, so we got a bit sentimental on what we’re doing in life and our bigger purpose over the next few years. We started out as guys wanting to quit our jobs and build a business, but now that it’s happened – what’s next? This is a theme we’re ...
10/26/2014
Podcast: DownloadSubscribe: Android | RSSTravis and I are back this week to discuss some initial thoughts after running the first round of mastermind calls with the E-Commerce Mafia. Across the different groups we’ve noticed some overlapping improvements folks can make, so we’re here to go through a quick list that will help you out. If you’d like to join a ...
10/19/2014
Podcast: DownloadSubscribe: Android | RSSTerry is attending a conference in Bangkok this week, so he pulled aside Matt Kowalak and Jamon Yerger from Running With China to have a chat about the upcoming Canton Fair. With over 20 years of combined sourcing experience in China, we go through some basic strategies cross-referenced with Terry’s own experience this year for a holistic and ...
10/12/2014
Podcast: DownloadSubscribe: Android | RSSGoogle Analytics is one of the most powerful tools that e-commerce store owners are not using to the maximum effect. In this episode, we discuss 10 ways that will help you get more data out of analytics to decide which marketing channel that you should focus your time, money, and energy on. From paid ads, guest posts, content ...
10/5/2014
Podcast: DownloadSubscribe: Android | RSSHaving been a part of various mastermind groups for the past two years, Travis and I discuss our experiences in this episode. Some have worked out better than others, and we’ve taken note on the improvements that we’d make into our own mastermind group, which will be re-launched on the week of October 19th 2014. If you’re ...
9/28/2014
Podcast: DownloadSubscribe: Android | RSSBooks are a great way to hack your education and give you the tools you need to build a business. Entrepreneurship goes hand in hand with self-development, and like a car engine that needs to run on new oil to stay fresh, your brain constantly needs new knowledge to stay on top of things. This week ...
9/21/2014
Podcast: DownloadSubscribe: Android | RSSThere’s always someone that will say your idea won’t work, it’s too hard, or that you’re stupid. How do you deal with that feedback, especially if it’s from someone you trust and respect? Often times there is advice given online with best of intentions (like ours), but should you be listening to us? In this episode ...
9/14/2014
Podcast: DownloadSubscribe: Android | RSSTravis is back online in Argentina so we decided to talk about we’re using virtual assistants, freelancers, and contractors to help out with the more tedious and mind-numbing tasks of running online stores. To help with his relocation abroad, Travis also hired a new sewer to help with production and a content writer to help with ...
9/7/2014
Podcast: DownloadSubscribe: Android | RSSTravis is moving to Argentina next week so he’s taking a week off to get everything in order. In his replacement, I had a conversation with my new buddy Trent Anderson as he was passing through town. He’s been in the gemstone business for 9 years with eight e-commerce stores, and today we talk about how he ...
8/31/2014
Podcast: DownloadSubscribe: Android | RSSThe premise of the 1,000 day rule states that you’ll be doing worse than you were at your job for 1,000 days after you start your muse business (3 years). This weekend marks the one-year anniversary of leaving my job for something better. But are things actually going as planned? Travis and I go through what went ...
8/24/2014
Podcast: DownloadSubscribe: Android | RSSTravis is a huge bio-hacking geek (aka Tim Ferris fanboy) that tries to squeeze every ounce of productivity when he’s working. This week we talk about mind, body, health, and the importance of taking care of yourself. We discuss topics like the dangers of sitting down too long, maintaining your sanity as an entrepreneur, and some ...
8/17/2014
Podcast: DownloadSubscribe: Android | RSSWith hindsight 20/20, Travis and I look back on seven mistakes we made starting our online stores and what we would do differently. Like most things in entrepreneurship, you’ll never get the full picture weeks, months, or even years later. Topics Discussed: The challenges of naming your business The power of repeat purchases and customer lifetime ...
8/10/2014
Podcast: DownloadSubscribe: Android | RSSMy new host Travis Marziani runs an e-commerce store called Bailar Dancewear that sells dancewear clothing. In this episode, we go over a brief background on how he got started with e-commerce, and six things that we are both struggling with in our online stores right now. Topics Discussed: Intro to Travis Marziani, my new co-host Brief overview ...
8/3/2014
Podcast: DownloadSubscribe: Android | RSSAfter 100+ episodes in the interview format, I’ve decided to switch things up and try it out with a co-host. In this short episode I talk about the reasons behind the change and some updates. With the new format, I’m looking to have better discussions every week along with holding myself accountable to the things I say ...
7/27/2014
Podcast: DownloadSubscribe: Android | RSSConrad Egusa from Publicize.co and former Venturebeat writer joins us this week to talk about what journalists and press are looking for in a story. He shares his experience as a writer and advisor to startups on how to craft your story, write an email pitch, and successful ride the wave of features on prominent publications ...
7/20/2014
Podcast: DownloadSubscribe: Android | RSSThis week I get an ass whoppin’ from Brendan Tully at Pareto E-Commerce/Search Engine Shop on improvements I can make to my online store. Brendan has grown his own stores from six to seven figures, and now works as a marketing consultant for e-commerce stores. Within two weeks of implementing his tips I’ve made an extra ...
7/13/2014
Podcast: DownloadSubscribe: Android | RSSWhat are the best customer service practices for a small e-commerce store? Patrick Speijers joins me this to talk about some tips and best practices, along with a brief introduction on his company Robin that helps provide a great experience to customers. Robin has an innovative technologies that don’t utilize ticketing systems or do-not-reply emails that ...
7/6/2014
Podcast: DownloadSubscribe: Android | RSSRecently a book was recommended to me called The Psychology of Selling by Brian Tracy. Many people claimed this book changed their life, and I can say that they’re right. Everything in this book is authentic and genuine and you will be better off for reading it. In this episode, I share my top 5 takeaways ...
6/29/2014
Podcast: DownloadSubscribe: Android | RSSEveryone says you need to fail to succeed, but what’s it like to actually close down a business that’s not going the way you want it to be? That’s what we’ll be talking about in this episode with my friend Lau Hanly, who recently moved on from her previous business called Fierce For Life. We get ...
6/22/2014
Podcast: DownloadSubscribe: Android | RSSKarl Kozak joins us this week to talk about his experiences on Kickstarter and growing a new brand from scratch. Their main product is called Trakline belts, where it features an adjustable buckle to accommodate waist changes throughout the days (or months). In 2013 they raised over $300,000 on Kickstarter to launch the product, and recently crowd-funded ...
6/15/2014
Podcast: DownloadSubscribe: Android | RSSAs a digital marketer for over 10 years to numerous international brands, Luna Vega got on the show this week to talk about some high level e-commerce strategies for the small business owner. She recently published a book called The Global Influence, inspired by her work in the e-commerce space all over the world. Topics Discussed: When should ...
6/8/2014
Podcast: DownloadSubscribe: Android | RSSThis week we talk about increasing a customer’s lifetime value through upselling, bundling, and discounting products with specific apps for your e-commerce store. Bold Apps creates apps on the Shopify platform powering over 10,000 stores, and I got Co-Founder Jason Myers to talk about some strategy, tips, and best practices. Topics Discussed: How Jason got into ...
6/1/2014
Podcast: DownloadSubscribe: Android | RSSNick Ramil has been sourcing products in China since 2010 after graduating from university. Recently he launched a Kickstarter to start Lexell Stone Watches and we chat about the advantages of having a sourcing background, finding inspiration from competitors, and getting idea validation on new business ideas. Topics Discussed: Mastermind meetup in Austin, TX on 9/28/2014 ...
5/25/2014
Podcast: DownloadSubscribe: Android | RSSThanks for being a part of this journey to Episode #100. Today I discuss how the podcast works behind the scenes, hosting our first live mastermind meetup on 9/28/2014 in Austin, Texas, and a special Q&A session generated from listeners around the world. For more information about the meetup, click on the “Mastermind” tab at buildmyonlinestore.com ...
5/18/2014
Podcast: DownloadSubscribe: Android | RSSIs your business structure and finance organized properly? Matt Paulson joins me this week to talk about some best practices in financial management, dealing with the IRS, avoiding scams, legal bullying, and much more. Topics Discussed: The importance of separating business and personal finances What’s the proper way to pay yourself A $3,000 mistake Matt made ...
5/11/2014
Podcast: DownloadSubscribe: Android | RSSRick Mulready hosts the Inside Social Media podcast, where he interviews Heads of Social Media at large companies such as Coca Cola, Taco Bell, NASA, NBA, GE, and Ford. Rick gets them to talk about their success and failures in social media, and how small businesses can apply them to their own business without a large ...
5/4/2014
Podcast: DownloadSubscribe: Android | RSSBrian Honigman is a marketing consultant, speaker, and freelance writer at Forbes, Huffington Post, Business Insider, and many other publications. I asked Brian to come on the show after reading his article “The Future Of Content Marketing: 6 Predictions For Content Curation” to talk about high level strategy in content creation vs. curation. Topics Discussed: Publication ...
4/27/2014
Podcast: DownloadSubscribe: Android | RSSThis week I give a quick update on #BALLER Leather and some behind the scenes plans for the long-term content marketing. Would love to hear your thoughts and ideas for improvements in the comments section. Topics Discussed: Update on #BALLER Leather Starting with why and finding the high-level purpose E-commerce platform, bank accounts, and incorporation Long-term ...
4/20/2014
Podcast: DownloadSubscribe: Android | RSSAmazon PPC is becoming a popular method to acquire customers with paid traffic. Michael Erickson from Search Scientists joins us this week to give a high level overview on the difference with Google Adwords/PLA, and how e-commerce store owners should get started with Amazon PPC. Topics Discussed: Background of Amazon PPC vs. Google PLA/Adwords CPC, Conversion ...
4/13/2014
Podcast: DownloadSubscribe: Android | RSSDesigned in Brooklyn and crafted in Japan, Activist Eyewear is a boutique men’s fashion brand that sells high-end sunglasses. Creative Director Mark Craig joins us this week to talk about his experience running the business for five years and their plans for the future. Topics Discussed: Landscape of the men’s boutique high end fashion and eyewear ...
4/6/2014
Podcast: DownloadSubscribe: Android | RSSLily Sandler is a co-founder of Blamtastic, a family lifestyle product brand she cofounded with her younger sister and the help of their mother. Blamtastic now exports to multiple countries and can be found in Toys “R” Us and Walmarts across the USA. Topics Discussed: Origins of Blamtastic the first batch of product Challenges of a ...
3/30/2014
Podcast: DownloadSubscribe: Android | RSSWhere do tacos, beer, Craiglist, and entrepreneurship intersect? Today we’ll be taking a break from e-commerce to talk about some high-level mindset issues with Jon Myers on how to create favorable outcomes for business, friends, and your relationships. Topics Discussed: Designing with purpose and psychological context Tacos + Beer, Scotch & Steak, and Craigslist Intent, scale, and ...
3/23/2014
Podcast: DownloadSubscribe: Android | RSSGlen Richardson, CMO of Fruugo joins us this week to talk about selling physical products in Europe. The landscape is vastly different from North America and Australia, as you’ve got dozens of countries with various forms of regulations, VAT, import tax, and legal issues to juggle. Fruugo is a global marketplace that makes it easier for ...
3/16/2014
Podcast: DownloadSubscribe: Android | RSSWe have another roundtable this week to discuss e-commerce conversions and optimizing your online store. To spice things up, I got Anton Kraly, Johnny FD, and Will Evans together in a room to discuss this in person. Topics Discussed: How long it took to get the first sale Learning conversions as a new store owner Lifetime ...
3/9/2014
Podcast: DownloadSubscribe: Android | RSSRick Backus, CEO of CPC Strategy joins us this week to talk about Google Shopping and Product Listing Ads (PLA). CPC Strategy has over 200 active e-commerce clients, managing over $35 million in annual advertising spends. Topics Discussed: History of comparison shopping engines and basics of Google Shopping Google Shopping vs. Adwords and the implications Hunter ...
3/2/2014
Podcast: DownloadSubscribe: Android | RSSDamian Thompson from Linchpin joins us again this week to talk about an article called Milkshake Marketing by Professor Clayton Christensen. In the article, he advocates a framework for companies to think about their products as consumers do, through the lens of a milkshake project he once studied. Topics Discussed: Why you need to go beyond ...
2/23/2014
Podcast: DownloadSubscribe: Android | RSSLex McColl is a professional product photographer that’s been in the business for over 30 years shooting jewelery, watches, and luxury fashion accessories. In this episode, Lex shares the basics of product photography and how a smartphone can hold up to Digital SLR cameras with the right set of tools. Topics Discussed: 80/20 to smartphone product ...
2/16/2014
Podcast: DownloadSubscribe: Android | RSSIn three months, Natural Stacks has grown to a $100,000 monthly revenue business in the supplements industry. Tune in to hear Ben’s thoughts on hustling offline, spreading the word, and planting the seeds of serendipity that don’t pay off months or years later. Topics Discussed: Background of CILTEP and the nootropics industry The secret tool to ...
2/9/2014
Podcast: DownloadSubscribe: Android | RSSWithin a year, Eric Bandholz and team has built Beardbrand to over $80,000 per month in sales. His brand is focused on the urban beardsman and all products support the lifestyle of their customer. In this episode, we focus on the high level strategy and methods he is using to take the brand to another level. ...
2/2/2014
Podcast: DownloadSubscribe: Android | RSSEmail marketing is still one of the most effective ways to increase sales and grow your business. Not only that, it’s also a communication channel that you own directly to reach out to customers. In this episode, we discuss email strategies for pre-purchase, post-purchase, and ongoing content marketing to keep building the relationship with your customers. ...
1/26/2014
Podcast: DownloadSubscribe: Android | RSSJed Crystal is the founder of Hepper, an online store that sells modern cat furniture. Tune in this week to hear his story on bootstrapping the business, product manufacturing in Asia, and brand building with cat bloggers. Topics Discussed: Should you go direct to the factory or use an agent? How to build relationships with bloggers ...
1/19/2014
Podcast: DownloadSubscribe: Android | RSSIn 2013, Justin Cooke and Joe Magnotti re-branded from Adsense Flippers to Empire Flippers as the focus of their business model changed to solve a bigger market problem. Tune in to hear Justin’s thoughts on what didn’t work out as planned, and how you can avoid the same pitfalls in the future. Topics Discussed: History of ...
1/12/2014
Podcast: DownloadSubscribe: Android | RSSHow do you build an E-commerce brand from scratch? Pamela Wilson from Big Brand Systems joins us this week to break down the step by step process to get started. Make sure to check out a free branding toolkit she created just for our listeners here. Topics Discussed: How branding has changed in the past 25 ...
1/5/2014
Podcast: DownloadSubscribe: Android | RSSFear. Uncertainty. Loneliness. Insecurity. Validation. These are just a handful of mindset issues on the emotional roller-coaster of entrepreneurship, and author Mark Manson joins us this week to blast these limiting beliefs while offering healthy ways to resolve them. He blogs about self-development, psychology, and culture over at markmanson.net. Topics Discussed: 05:00 – Mark’s early days ...
12/29/2013
Podcast: DownloadSubscribe: Android | RSSThe podcast will take a new direction focusing on e-commerce branding in 2014. In this episode, I discuss my observations on the industry and reasons behind the shift. As a recap for 2013, we also go over the 5 most downloaded episodes to date. Topics Discussed: 01:00 – Recap of the podcast since 2012 03:30 – ...
12/22/2013
Podcast: DownloadSubscribe: Android | RSSIt’s often easier to get a repeat purchase than to find a new customer. In this episode, Will Evans from Chiefs shares his strategies and tactics on getting existing customers to come back again, sometimes buying a year’s worth of supply in advance. Chiefs sells energizing face wash for men that’s designed to wake you up ...
12/15/2013
Podcast: DownloadSubscribe: Android | RSSHuckberry is a delicate blend of your favorite hardware store, grandpa’s store, and favorite magazine all combined into one rockin’ website. Targeting the young professional that enjoys the outdoors, Huckberry is a subscription based e-commerce business that sells gear, apparel, men’s essentials, and holiday gifts. Tune in to hear how co-founder Richard Greiner bootstrapped the company ...
12/8/2013
Podcast: DownloadSubscribe: Android | RSSIan Schoen from The Valet Spot and Tropical MBA podcast joins us this week to talk about the various product manufacturing businesses they run along with success and challenges they’ve encountered with each one. Ian also shares his thoughts for those looking to get into product manufacturing and what he would do differently if he started ...
12/1/2013
Podcast: DownloadSubscribe: Android | RSSWelcome to Part 3 of 3 in the Amazon E-Commerce series. In this episode, we’ll discuss the logistics and fulfillment of your product. Bill D’Alessandro sells his own line of skincare products on both Amazon and his own store. In addition, he also uses FBA and two other 3PL services to run his business. Bill also ...
11/24/2013
Podcast: DownloadSubscribe: Android | RSSWelcome to Part 2 of 3 in the Amazon E-Commerce series. In this episode, we discuss optimizing your product listing, descriptions, and getting traffic to your product. Brad DeGraw sells his own private label weight loss supplements and runs an Amazon community over at FBAhotlist.com. Topics Discussed: 04:30 – The three most important words in your ...
11/17/2013
Podcast: DownloadSubscribe: Android | RSSWelcome to Part 1 of 3 in the Amazon E-Commerce series. In this episode, we’ll go over how the Amazon ecosystem works, finding products, being a good merchant, and the key metrics you need to be aware of to succeed financially on this 800-lb e-commerce gorilla. Ty Roney runs a 7-figure business selling specialty toys on ...
11/10/2013
Podcast: DownloadSubscribe: Android | RSSHow does one build a $10,000+ monthly sales drop-shipping business from Thailand in under six months? Tune in this week to hear how Johnny FD got started. We discuss niche selection, getting your first sale, letting go of life scripts, the power of desperation, and dealing with self-doubt in your entrepreneurial journey. Topics Discussed: 03:00 – ...
11/3/2013
Podcast: DownloadSubscribe: Android | RSSWhat is the lifetime value of a customer across two or more generations, and how do you maintain the relationships so they become repeat customers? Tune in to hear how Kris Damhorst runs their family business Damhorst Toys, which started from humble beginnings in 1971 by their parents. With over 40% of sales as repeat purchases ...
10/27/2013
Podcast: DownloadSubscribe: Android | RSSHow does a 18-year old business continue to build brand equity, customer engagement, and financial success? Tune in to hear how Chrome Industries has grown into a household name in messenger bags and urban apparel with E-Commerce Director Kyle Duford. We discuss the importance of building a unique customer experience (online + offline) and snowballing brand ...
10/20/2013
Podcast: DownloadSubscribe: Android | RSSSurfset Fitness is a total body workout program inspired by surfing. Tune in to hear how founder Mike Hartwick and his team got over six figures in pre-sales before manufacturing products, and continued to grow the business after getting investment on ABC’s Shark Tank. Topics Discussed: 04:00 – What makes Surfset Fitness unique and different 07:30 ...
10/13/2013
Podcast: DownloadSubscribe: Android | RSSWhen designing your online store, how do you balance the elements of branding, messaging, and conversions to the customer? Jack Zerby from Goodsie and Flavors.me joins us this week to talk about high level design concepts for building your online store. Topics Discussed: 03:00 – How Goodsie is different from the other e-commerce platforms 08:00 – ...
10/6/2013
Podcast: DownloadSubscribe: Android | RSSWhat does it take to drop $100,000 and put your house on collateral to start a business? Hanna Lim from Lollaland joins us this week to talk about her journey in finding manufacturers, getting retailers on board, and her success following an appearance on ABC’s Shark Tank in Season 3. Topics Discussed: 03:30 – Background of ...
9/29/2013
Podcast: DownloadSubscribe: Android | RSSWhat are some challenges of selling perishable food online? Tune in to this episode to hear how Jourdan Gray, founder of Earth Source developed this business idea from a life-changing event. Earth Source was established to work with farmers to further improve the quality and consistency of their crops in order to harvest fresh picked, properly ...
9/22/2013
Podcast: DownloadSubscribe: Android | RSSMany blogs talk about leaving your job, but few discuss what happens right after. In this episode, I discuss five paradigm shifts that happen to your life right after quitting your job and taking the leap. Topics Discussed: 03:00 – Why this episode? 04:00 – My story before I quit my job 05:00 – Personal finance ...
9/15/2013
Podcast: DownloadSubscribe: Android | RSSHow do you buy an e-commerce website? Ophelie Lechat, Head of Marketing at Flippa joins us this week for a quick 101 course on buying and selling websites. Flippa is the largest marketplace for buying and selling websites online. Topics Discussed: 04:30 – Background of buying/selling websites online 07:00 – Types of websites for sale on ...
9/8/2013
Podcast: DownloadSubscribe: Android | RSSTradlands sells menswear inspired clothing for women, made and produced in the USA. Tune in to hear co-founder Jeremy Roberts sharing his experience of sorting through product ideas, learning the manufacturing process, and how consistent hard work is needed to snowball a business. Topics Discussed: 04:00 – Background of Tradlands and getting samples off the ground ...
9/1/2013
Podcast: DownloadSubscribe: Android | RSSJoe Palko is an E-commerce veteran of almost 20 years. He joins us this week to talk about his experience running an online store back in 1994, and the parallels that still hold true today. After selling two businesses in his career, Joe now works as the Chief Marketing Officer of 3D Cart where he provides ...
8/25/2013
Podcast: DownloadSubscribe: Android | RSSBestselling author, entrepreneur, and former hedge fund manager James Altucher joins us this week to talk about choosing yourself. He stresses the daily practice of maintaining your physical, emotional, mental, and spiritual health to succeed in the long term. James also gives some advice to those who feel stuck in life, and are trying to break ...
8/18/2013
Podcast: DownloadSubscribe: Android | RSSWe’re ditching the 1:1 interview format this week for a roundtable discussion with Andrew Youderian and Ezra Firestone on what they would do differently if they had to start over again. Both have been in the e-commerce business for many years, and have stores with well over $1M in sales. Tune in to hear their biggest ...
8/11/2013
Podcast: DownloadSubscribe: Android | RSSIs it possible to get a lower price than Amazon? You can, but only if you live in the UK. Bertie Stephens, CEO and Founder of Flubit joins us this week to show how they are disrupting the online shopping experience by offering exclusive private deals from suppliers direct to customers. Topics Discussed: 03:30 – How ...
8/4/2013
Podcast: DownloadSubscribe: Android | RSSShirley Tan joins us this week to share her experience building American Bridal from scratch, growing it to $6.5 million in annual sales, and eventually selling it to enter the world of e-commerce consulting. With over 20 years experience in offline retail and 14 in e-commerce, Shirley recently published a book that offers a step by ...
7/28/2013
Podcast: DownloadSubscribe: Android | RSSTune in this week to hear how Ryan Beltran and his team raised $390,997 on Kickstarter to fund their first shipment of Original Grain watches. Original Grain watches are made from all-natural wood and stainless steel. Original Grain is a lifestyle brand meant to emulate that of an OG – an individual that stands out from ...
7/21/2013
Podcast: DownloadSubscribe: Android | RSSHow do you create content to get people to buy products on your online store? In this episode we discuss the entire process from figuring out who your ideal customer is, uncovering what they care about, to creating content in the right context, so that they ultimately resonate and become a part of your tribe. To ...
7/14/2013
Podcast: DownloadSubscribe: Android | RSSBootstrapping your own line of organic cosmetics is no easy feat when you need to do everything from product creation, packaging, labeling, design, marketing, and much more. Tune in to hear how Rachel Blistein built Original Moxie from scratch and the lessons she’s learned along the way. Topics Discussed: 03:30 – Main product lines of Original Moxie ...
7/7/2013
Podcast: DownloadSubscribe: Android | RSSMinaal was founded on the core principle of reducing travel drag, by offering durable gear that saves you time without sacrificing style. Co-founder Jimmy Hayes joins us this week to talk about product design, soliciting initial feedback, prototyping new models, and business lessons he’s learned along the way. Topics Discussed: 03:00 – Background of Minaal, inspiration, ...
6/30/2013
Podcast: DownloadSubscribe: Android | RSSPete Sveen joins us this week to talk about his two online stores Signs of The Mountains, Signs to Motivate, and how they have incredible synergy with his blog Think Entrepreneurship. At just 28 years old, he’s owned multiple businesses, is a private pilot, and has learned that his passion is to help others start their ...
6/23/2013
Podcast: DownloadSubscribe: Android | RSSFridge-To-Go is a range of cooler bags that keeps its contents cold for up to 8 hours unlike any other product on the market. Tune in to hear how Noelle brought this patented product to market in Australia and her experience in running the business since 2006. Topics Discussed: 02:30 – Background of Fridge-To-Go and origins ...
6/16/2013
Podcast: DownloadSubscribe: Android | RSSCart abandonment is an issue that plagues e-commerce stores with industry averages of 60-70%. Vero is a tool that allows you to send behavioral-based emails, in order to get customers back to your online store to complete purchases. Co-Founder Chris Hexton joins us this week to talk about setting up such a campaign and successful case ...
6/9/2013
Podcast: DownloadSubscribe: Android | RSSOne of the fastest ways to grow as an entrepreneur is to have a mentor guiding you through the rough waters. Tim Conley from the Foolish Adventure joins us this week to talk about his journey in learning the importance of marketing, customer development, and mentorship. Tim also talks about how to reach out, build a ...
6/2/2013
Podcast: DownloadSubscribe: Android | RSSOne of the few Magento Gold partners in California, Andy Etemadi from EYEMAGINE joins us this week to talk about the platform and e-commerce best practices. Clients include HP, Disney, 99 Ranch, Jones Soda, TokiDoki, Hard Rock Hotel and Casino, and many more. Andy Etemadi is Founder and Chief Technology Officer of EYEMAGINE, a full service ...
5/26/2013
Podcast: DownloadSubscribe: Android | RSSCoined the “Optimus Prime” of backpacks, Bowerbags is a three way configurable bag that can change between a backpack, messenger bag, and saddlebag that fits on a bike. Inventor Jamie Bowerman joins us to discuss how he got the idea, raised funds on Kickstarter, and the important business lessons he learned along the way. Topics Discussed: ...
5/19/2013
Podcast: DownloadSubscribe: Android | RSSCris Bucknall join us from Ecochic to share the story of starting an online Eco-friendly furniture and home-wares business, way before the movement caught on in recent years. One of the first e-commerce vendors in this niche, Ecochic is now one of the leading players in the Australian market. Topics Discussed: 03:00 – Background of Eco-friendly ...
5/12/2013
Podcast: DownloadSubscribe: Android | RSS BRANCHED was co-founded by Jon Hill who has a passion for sustainability in fashion products. Launched initially as a part-time gig, Jon brought wooden watches WeWood and eco-friendly sunglasses Proof Eyewear to the Australian market as their distributor. Jon shares his experience in getting launched, building a customer base, and his experiences in dealing with ...
5/5/2013
Podcast: DownloadSubscribe: Android | RSSMatt Kowalak from the China Opportunity Podcast has been in Shenzhen, China the past nine years in the product manufacturing, sourcing, and quality control business. His business High Cappin is currently in the process of niching down their target market from general product sourcing to focusing on men’s specialty apparel. In this episode, we discuss the ...
4/28/2013
Podcast: DownloadSubscribe: Android | RSSAfter West coast jobs in the entertainment industry, lots of travel and moving around – Matt Pugliese and Tom O’Connor settled in Brooklyn as a home base to launch Little Island Kitchen. Brooklyn is the heart of the small batch food movement, and they thrive on connecting unique local producers around the United States with adventurous ...
4/21/2013
Podcast: DownloadSubscribe: Android | RSSDr. Herb Sorensen has been consulting Fortune 100 retailers and brand manufacturers for over 35 years. He is an authority on observing and measuring shopping behavior and attitudes. In this episode we discuss his thoughts on the future of offline retail, sales, and e-commerce. Topics Discussed: 03:30 – Top-down view of offline vs. online selling 07:00 ...
4/14/2013
Podcast: DownloadSubscribe: Android | RSSFi and Jen started The Wall Sticker Company in 2006 while on maternity leave with the goal of replacing their incomes to spend more time raising their babies. Seven years later, Jen shares her experiences of turning the idea into a business with a small team. The Wall Sticker Company gives traditional wallpapers a run for ...
4/7/2013
Podcast: DownloadSubscribe: Android | RSSAndrew Bleakley has been designing E-Commerce shopping carts since the mid-1990s. He joins us this week from Byron Bay in Australia to discuss the core business principles e-commerce store owners must get right, and his process of helping clients choose a shopping cart. Topics Discussed: 02:30 – How Andrew got into shopping carts in the mid-1990s ...
3/31/2013
Podcast: DownloadSubscribe: Android | RSSStarted from his college dorm room at the age of 19 (and still in school), tune in to hear how Alec Matlock built Envy Controllers to a team of six people while selling hundreds of product every month. Envy Controllers sells custom painted Xbox 360 controllers for the hardcore gamer that wants an extra edge in ...
3/24/2013
Podcast: DownloadSubscribe: Android | RSSDave Huss from E-Commerce Double joins us this week to talk about paid traffic, conversion optimization, and remarketing channels online. Dave runs the paid traffic campaigns of multiple e-commerce businesses, including The Portable Bar Company and Modern Cat Designs. Topics Discussed: 03:00 – Environment of paid search and Google Adwords 03:30 – Common mistakes people ...
3/17/2013
Podcast: DownloadSubscribe: Android | RSSDavid Jenyns from Planet 13 join us to talk about selling the largest range of rock, punk, metal, and gothic merchandise online in Australia. Planet 13 has been in business since the early 2000s, and David brings a wealth of experience running offline and online operations of a business. David also runs Melbourne SEO Services, along ...
3/10/2013
Podcast: DownloadSubscribe: Android | RSSFrank Lavin, former U.S. Ambassador to Singapore and Undersecretary of Commerce for International Trade joins us this week to discuss how he helps U.S. companies export and sell their products online in China. Export Now offers a turn-key solution for end-to-end logistics, customs management, translation, payments, last-mile delivery, and online advertising in the Chinese E-Commerce market. ...
3/3/2013
Podcast: DownloadSubscribe: Android | RSSAre you using your rolodex of customers effectively to make better business decisions? David Inniss from San Diego CRM joins us this week to talk about how to strategically use your customer data to grow your business and increase sales. CRM is often used just as a tool to keep track of contact information, but David ...
2/24/2013
Podcast: DownloadSubscribe: Android | RSSAnnemarie Rodda joins us from Adelaide, Australia where she runs an offline and online adult shop. The shop is designed with a rich and luxurious atmosphere where customers can shop for products in a non-confronting environment. Addora Live also has a Youtube channel with over 500,000 views, where Annemarie makes videos on new products, customer questions, ...
2/17/2013
Podcast: DownloadSubscribe: Android | RSSDoes keyword research, on-site SEO, and link-building confuse you? Tune in to this episode with David Hehenberger from Shopping Cart Labs, where we go over SEO basics and best practices in E-Commerce. David was previously the in-house SEO operator for Modern Cat Designs in Episode #4 and other businesses, and has since taken his extensive SEO ...
2/10/2013
Podcast: DownloadSubscribe: Android | RSSBOOM!! by Cindy Joseph provides natural skincare products for women who want to reveal their beauty with an honest and realistic approach. Former makeup artist turned supermodel, Cindy Joseph created BOOM! with longtime friend Ezra Firestone after realizing there was no pro-age cosmetic line for women. Ezra joins us this week to talk about building a ...
2/3/2013
Podcast: DownloadSubscribe: Android | RSSJames Schramko from Super Fast Business joins us this week to talk about building a sustainable online business. As a top salesperson and former general manager of a Mercedes-Benz dealership in Australia, James shares some behind the scenes insights on Super Fast Business and the future of online video marketing. Topics Discussed: 04:00 – Origins of Super ...
1/27/2013
Podcast: DownloadSubscribe: Android | RSSDo you write your website or sales copy yourself? Maybe it’s time to have someone else take a look if your conversions are low. This week I speak with Aimee Kunau of Rockit Copywriting where we discuss some tips and benefits of hiring a copywriter for your online business. Topics Discussed: 03:30 – Creative writing vs ...
1/20/2013
Podcast: DownloadSubscribe: Android | RSSHow does guerrilla marketing work in this day and age? Check out the story of Big Richard Condoms with Lloyd Perry to hear how they built up the cheekiest marketing campaigns for their products in Australia. Topics Discussed: 05:00 – Background of the Big Richard brand 08:00 – Getting involved with the wrong investors in a ...
1/13/2013
Podcast: DownloadSubscribe: Android | RSSRob Martinez, President of Shipware joins us to talk about how to benchmark and reduce your shipping costs, while also providing insights into the future of the shipping and logistics industry. If you’re not happy about the shipping rates you’re getting, get ready to take some notes in this information-packed episode. Shipware primarily helps clients with ...
1/6/2013
Podcast: DownloadSubscribe: Android | RSSThis week I have Josh Smallbone, President of Premiere Collectibles to talk about how the autograph and rare book industry works online. With a unique business model of having limited inventory as an online retailer, tune in to hear how they differentiate themselves as the #1 seller of these books. Topics Discussed: 02:20 – Background of ...
12/30/2012
Podcast: DownloadSubscribe: Android | RSSAs 2012 wraps up, I discuss my plans for the show next year and four E-Commerce ideas that will be interesting for 2013 and onwards based on my daily observations. Topics Discussed: 01:20 – Future plans for the podcast 03:30 – Pitfalls of mainstream advice 03:45 – Content consumption channels 04:30 – Basic qualification criteria that ...
12/23/2012
Podcast: DownloadSubscribe: Android | RSSIn Episode #10 of Seth Godin’s Startup School, he talks about the challenges of being a standup comedian, and how it’s exactly the same as what an entrepreneur goes through. Coincidentally, one of our listeners Jamarr Johnson works in New York as a comedian, actor, singer, writer, artist, and handyman. I got him on the show ...
12/16/2012
Podcast: DownloadSubscribe: Android | RSSHow does a candles business grow to 40,000+ fans and over $1 million in revenues in their first year? Tune in to hear the story of Diamond Candles with Co-Founder Justin Winter and the tips he has for building a viral E-commerce business. Topics Discussed: 02:30 – Story of Diamond Candles 05:30 – Trial and error ...
12/9/2012
Podcast: DownloadSubscribe: Android | RSSCan you really replace yourself to work on your business, instead of in your business? Check out the basics of outsourcing 101 in your business to the Philippines with John Jonas from Replacemyself.com. We discuss the basics from finding, hiring, training, and paying your virtual assistant. Topics Discussed: 02:40 – How John got into the outsourcing ...
12/2/2012
Podcast: DownloadSubscribe: Android | RSSDo your high heels get stuck in the grass when you’re outdoors? If you’re one of our female listeners, you may want to check out Starlettos at your next outdoor event. This week I have Ilde Naismith-Beeley from Starlettos to talk about how she came up with this product, landed it at the Emmys and Oscars, ...
11/25/2012
Podcast: DownloadSubscribe: Android | RSSThis week I got Brendan Tully from the Search Engine Shop to talk about online business fundamentals, and how business owners need to get their USP ironed out before asking for more traffic to increase sales. We also go through a case study of the best practices at Didgeridoo Breath, the #1 didgeridoo online store in ...
11/18/2012
Podcast: DownloadSubscribe: Android | RSSWhere is the E-commerce market at right now? This week I got Shopify’s Chief Platform Officer Harley Finkelstein to discuss the origins of Shopify, industry trends, and what makes a business successful from overseeing 30,000+ E-Commerce stores. You can follow Harley on Twitter at @hfizzle and his personal website at www.harleyf.com. Topics Discussed: 03:10 – Origins ...
11/11/2012
Podcast: DownloadSubscribe: Android | RSSHow did four brothers get into skin care? The story begins a few years ago when the four Mastronardo brothers discovered the health benefits of coconut oil for the skin. The brothers were inspired to formulate a responsible skin care line with ingredients derived from nature. A few months later, Nardo’s Natural developed their first moisturizer ...
11/5/2012
Podcast: DownloadSubscribe: Android | RSSIn this episode, I interview Tristan King from Shopify Ninjas on some design basics of an eCommerce store. Tristan started out with Shopify, and after building several stores for his own ventures, he began specializing in it, helping friends and clients build killer online stores on Shopify eCommerce platform. With over 10 years in web production, ...
10/29/2012
Podcast: DownloadSubscribe: Android | RSSIn Australia’s #1 marketing podcast, Tim Reid tracks down small business owners who are crushing it with their marketing. With over 100 interviews in the bag, I wanted to get Tim’s thoughts on how you should approach the mentality of marketing your business online. Tim’s ‘fireside chat’ interview style has his guests spilling the beans on ...
10/21/2012
Podcast: DownloadSubscribe: Android | RSSStephan Aarstol founded Tower Paddle Boards in June of 2010 after picking up the sport early that year in the waves of the La Jolla shores in San Diego, California. Like anyone else whose tried the sport, he’s been hooked ever since. Tower Paddle Boards was featured on ABC’s Shark Tank earlier in Season 3 during ...
10/14/2012
Podcast: DownloadSubscribe: Android | RSSIs your online brand resonating with customers? Check out this interview with Colleen McCartney at the Expert Message Group where we discuss brand building 101 for an eCommerce business. We discuss the ins-and-outs of personal vs company brand model, along with many site optimization tips that you should be aware of. Topics Discussed: Branding in the ...
10/7/2012
Podcast: DownloadSubscribe: Android | RSSAre you using Google Analytics to make the best marketing decisions for your business? With the amount of tools and channels available to conduct online marketing, it’s easy to get overwhelmed by the data. That’s why I brought Dan Norris from Web Control Room on the show to explain some advanced segments of Google Analytics to ...
9/30/2012
Podcast: DownloadSubscribe: Android | RSSLeaving the world of finance in 2007, check out how Andrew Youderian started an eCommerce drop-shipping business with only $1,500 US in start-up capital, and growing multiple sites to over a million dollars in annual sales within five years. Andrew shares his rigorous criteria for choosing a profitable niche, also providing valuable insights on mistakes that ...
9/23/2012
Podcast: DownloadSubscribe: Android | RSSFind out in my followup interview with Daniel and Stephanie Rensing at The Smart Baker. The Smart Baker was officially founded in 2009 by Daniel and Stephanie Rensing, but it was years in the making. Every time they entered the kitchen, they would search for an easier, smarter and more efficient way of doing things. Their ...
9/16/2012
Podcast: DownloadSubscribe: Android | RSSOddly obsessed with all things robots, married couple Nicholas and Angela from Kansas City, Missouri, decided on a whim one day to do nothing other than to build one themselves. After piecing together parts found at their favorite antique and thrift stores, they created their first robot friend. Since that day, Nicholas and Angela have added ...
9/9/2012
Podcast: DownloadSubscribe: Android | RSSHitTail is a tool that tells you the most promising organic search terms you should target based on your existing traffic. It analyzes your visitor stream in real-time and provides you with a simple list of precisely which keywords you should be targeting to maximize your organic search growth. Rob Walling has been building web applications ...
9/2/2012
Podcast: DownloadSubscribe: Android | RSSAs the eldest of thirteen siblings, tune in to hear how Bill Keith and his family grew Perfect Foods Bar from their father’s recipe in 2005 into the multimillion dollar business it is today. Perfect Foods Bar is rooted in the tradition of healthy living that was instilled by their father, with the family now working ...
8/26/2012
Podcast: DownloadSubscribe: Android | RSSThe world’s first soft toys based on real-life shelter adoption and rescue animals. We believe we can change the way kids ask for their first family pet. Tune in to hear how Suzy built this idea into a viral eCommerce business that solves a core problem within the animal rescue industry. CharlieDogandfriends was created with a ...
8/19/2012
Podcast: DownloadSubscribe: Android | RSSGeekcook designs bags, home furniture, and DIY accessories with a unique and quirky twist. Tune in to hear how Jimi Olaghere runs their US operations with business partners in China who design and manufacture the products. It’s a very interesting story of a Chinese eCommerce business that has gone global with products that sell extremely well ...
8/12/2012
Podcast: DownloadSubscribe: Android | RSSAs photographers, Mili and Brian identified a market problem with backdrops used by their peers in the industry. Tune in to hear how they created a product that solved some core issues, along with leveraging industry authorities to grow their audience rapidly. Vinyl Drops produces high-quality, large-scale vinyl backdrops and floor drops designed for working professional ...
8/5/2012
Podcast: DownloadSubscribe: Android | RSSWhat synergies does a bricks and mortars business have with an online eCommerce platform? Tune in to hear Matt Lear from Leamington Electric Supply discuss his experience with the Shopify platform and how they got the first sale of $1,600 organically. LES has been in business for over 25 years in the Canadian electrical wholesale supplies ...
7/29/2012
Podcast: DownloadSubscribe: Android | RSSEngineers by day and condom store operators by night, tune in to hear how JP and Kenny grew their business from a side project to the #1 online site for buying condoms and sex toys in Canada. They’ll also share hilarious customer stories that will give you a good laugh. Topics Discussed: How to find a ...
7/22/2012
Podcast: DownloadSubscribe: Android | RSSIn this episode, we go behind the scenes of an eCommerce business that sells high-end cat furniture. Dan Andrews join us from Vietnam for a quick interview about Modern Cat Designs. Modern Cat Designs provides upscale and functional cat furniture that fits into the stylish modern home. Topics Discussed: Why should you sell expensive products? Dan’s ...
6/3/2012
Podcast: DownloadSubscribe: Android | RSSExpanding on a previous episode of the Lifestyle Business Podcast (Now Tropical MBA), we dig deeper into sourcing products from China with Michael Michelini at Global From Asia (formerly Shadstone). Michael has been living in Shenzhen, China since 2007 and is involved in product sourcing, manufacturing, import/exports, and internet marketing within the Chinese market. Topics Discussed: Breakdown ...
5/20/2012
Podcast: DownloadSubscribe: Android | RSSTune in to hear how Amy Jolly and her twin sister Emily turned a lifelong passion for the Green Bay Packers into an online clothing business that combines football, fashion, and creativity. Sunday’s Best has apparel for every Packers fan – whether it be men, women, or even babies. They were recently named one of Beyond ...
5/6/2012
Podcast: DownloadSubscribe: Android | RSSAs lifelong Apple devotees that love all things Apple, Happy Owl Studio found it difficult to find protective cases and covers that are chic, useful and affordable for the iPad, iPhone, and Macbook Air. Named “the World’s chicest iPad case” by Newsweek.com, tune in on how they run the business and stand out in a very competitive ...
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