Email marketing is still one of the most effective ways to increase sales and grow your business. Not only that, it’s also a communication channel that you own directly to reach out to customers. In this episode, we discuss email strategies for pre-purchase, post-purchase, and ongoing content marketing to keep building the relationship with your customers.

Topics Discussed:

• ROI of email marketing vs social media, SEO, adwords, and other campaigns
• Pre-purchase strategy and overcoming objections via email
• Adding personality, stories, and tone of email content
• Optimizing transaction emails in check-out and order confirmations
• Post-sale content marketing and maintaining the relationship

Mentions in the Episode:

• McMethod
• Influence
• Jon Myers

Episode Length: 36:07

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