How does guerrilla marketing work in this day and age? Check out the story of Big Richard Condoms with Lloyd Perry to hear how they built up the cheekiest marketing campaigns for their products in Australia.

Topics Discussed:

• 05:00 – Background of the Big Richard brand
• 08:00 – Getting involved with the wrong investors in a previous company
• 09:00 – Thoughts on e-commerce and s-commerce business model
• 13:00 – Condom sourcing and retail distribution
• 13:30 – Marketing landscape of the condom industry
• 14:00 – Branded vehicle marketing
• 16:00 – Sticker-bombing in Sydney
• 17:00 – How to tell if your brand is resonating
• 18:00 – When your brand is too cheeky for retailers
• 19:20 – Cold-calling B2B retailers and the buying process
• 20:30 – Shag-o-meter iPhone app
• 24:30 – E-Commerce platforms and Magento
• 28:00 – Challenges of doubling a business in a small market
• 30:30 – Adding new high-priced products to diversify revenues
• 35:00 – Thoughts on the lean start-up methodology

Mentions in the Episode:

• Seth Godin – Icarus Deception
• Big Richard Condoms
• Madrid Protocol
• Little Rascals
• Sexplay – Shag-O-Meter Mobile App
• Manpacks .com (no longer online)
• Magento
• Andrew Bleakly
• BigCommerce
• Afterglow Vibrator
• Fifty Shades of Grey
• Lean Startup

Episode Length: 39:29

Download Options:

• Direct Download: Or right-click here and click “Save As” for a direct download
• iTunes: Listen and subscribe on iTunes for free!
• Android: Listen via Stitcher Internet Radio streaming
• Blackberry: Listen via the Blackberry Podcast App
• Zune: Listen via Zune
• If you enjoyed this episode, leave a positive review on iTunes!